by Clare | Oct 4, 2017 | Competitive Marketing, Marketing Strategy
There’s information gold in knowing what your competitors are doing and how they’re doing it. The trick is finding it and then knowing what to do with it. Most of us know in general who our competitors are and what products and services they offer. But too...
by Clare | Oct 6, 2015 | Marketing Strategy
How you show up in your social communities matters. It matters a lot. Your personality probably shows up naturally in your personal social media interactions. But what about your business? Global corporations spend millions creating “personalities” to represent their...
by Clare | Oct 6, 2015 | Content Marketing, Marketing Strategy
We all know that content is king but what do you do when your “content king” turns into a little tyrant? What happens to your marketing campaigns when content becomes an end in itself instead of a means to the end of connecting you to your customers? Content becomes a...
