Target Customer Dilemma
This medical services company had a great problem – too many customer opportunities. Problem was every opportunity needed a different set of products and services. They couldn’t pursue them all and each executive wanted a different target. Enter Octain.
“Before Octain, our team was all over the map trying to target the right customers. Now we have a focused strategy for reaching our best prospects. We’ve seen sales jump 40% in six months,”
—CMO, Medical Services Company
Now that’s customer fuel!
New Product Expands Geo Reach
This software company was trapped in an aging market space with little growth potential. Several new products were under review. With Octain product fuel, the choice was narrowed to one—launch an upgrade in new market space.
“Octain helped us develop a strategic launch plan that resulted in opening a new geographic market, changed our competitive position and drove new sales growth of 24% in the first year.”
—VP Marketing, Software Company
Now that’s product fuel!
Higher Customer Demand. More Qualified Leads.
Two professional services firms were eager to grow. They tried lots of hit and miss marketing activities from email to post cards. It wasn’t happening. Octain growth blueprint focused their resources in the right direction.
“Service revenues increased 27% in one year with our growth plan,”
—Business Attorney, Sacramento
“Our first marketing campaign yielded our largest client to date and a year-end increase of 35%,”
—Jazmin A, CPA, Fair Oaks, CA
Now that’s marketing fuel!
New Look. New Direction.
California Head Start Association has a bold vision to expand services for at risk children in California but their old look and style was stopping them. Octain created new CHSA brand positioning and messaging that has led to new recruitment and fundraising opportunities.
“When we started the rebranding exercise, I was dreading it. I had done this many times before with little progress. This process was completely different. It opened my eyes to a new way of thinking about our association and is leading to some significant changes in the way we position ourselves internally and externally to the community.”
—Christopher Maricle Executive Director, California Head Start Association