Our Team
The Team behind Execution Mastery for your clients.
Octain pairs advisor expertise with a credentialed team of Growth Architects. These are the operators who turn your strategy and exit plans into the daily execution that builds enterprise value inside your client’s business.
leadership & operations
The team behind the team.
Octain is led by a CEPA-credentialed founder and a client services organization built to make every advisor engagement run cleanly from kickoff through delivery.
Clare Price, CEPA
CEO & Founder
Clare is the CEO of Octain Growth Systems and the architect of the OVM System, the predictive growth and value-creation operating system advisors use to guide owner-led clients to higher growth, profitability, and enterprise value.
Her book, Smart Marketing Execution, defines the marketing operating system mid-market companies need to improve profits, performance, and productivity at each stage of growth. Prior to Octain, Clare was a Research Director at Gartner and VP of Research for Demand Metric.
Aric Descamps
Director of Client Services
Aric ensures every advisor and client engagement runs with precision. He manages the operational backbone behind Octain’s Growth Architect team: accountability, cadence, and the resources that let credentialed operators do their best work inside client engagements.
Prior to Octain, Aric led marketing for manufacturing companies including Chicago Pneumatic and Ingersoll Rand.
The Octain
GA Certified Mark
For execution mastery
The Octain GA Certification
Growth Architect isn’t a title. It’s a credential.
Growth Architect is a title used across the industry. Octain GA Certified is the credential we’ve built around it.
Octain GA Certified is the credential that signals an operator has the depth, methodology, and proof to operationalize the OVM System inside an advisor’s client engagement, translating strategy and exit plans into the daily execution that drives growth, profitability, and enterprise value.
Every Growth Architect on the Octain team is Octain GA Certified. That’s how advisors know who they’re bringing into the room.
10 to 30 years of operating experience
Every Growth Architect brings senior-level management, marketing, and business development experience. They’ve done the work, not just advised on it.
OVM System certified
Trained and certified to bring your clients the execution that drives growth, profitability, and enterprise value.
Advisor-channel ready
Ready to collaborate on any CEPA, exit planning, fractional, and coaching engagement without disrupting the advisor relationship.
Growth Architects
Meet the team.
Senior operators credentialed to bring execution mastery into your client engagements.
All Octain GA Certified · 10 to 30 years of experience
Renae Scott
Founder of Bee Collaborative. Specializes in strategic marketing and brand strategy with an emphasis on digital. Spent 16 years at Victoria’s Secret leading direct-to-consumer marketing and shaping the brand’s digital and customer contact strategy.
Jeremy Kanne
Fractional CMO bringing a uniquely cross-disciplinary background (civil engineering, improv, and agency work) to small and mid-market businesses. Empowers marketing teams through collaboration and data.
Jason Abrahams
Founder of Next Play Marketing. Crafts marketing programs that drive sales and business development efficiency across manufacturing, technology, healthcare, professional services, and associations.
Austin Lafferty
Fractional CMO driving growth for startups across Asia, Europe, and the US. Recently helped a Singapore-based cybersecurity firm secure $15M in Series A funding. M.A. in International Relations and Economics from Johns Hopkins SAIS.
Merove Heifetz
Fractional CMO with 20+ years of digital strategy, marketing operations, and leadership experience spanning Fortune 500s, international nonprofits, and venture-backed startups. MBA. Converges disparate teams and processes into efficient, profitable marketing operations.
Bring a Growth Architect In
Ready to bring execution mastery into your next client engagement?
Whether you’re a CEPA, exit planner, business coach, fractional leader, or revenue executive, an Octain Growth Architect can operationalize your strategy inside the client’s business, without disrupting the relationship you’ve built.