OGS Blog
Disconnected and Bleeding
That’s what Ryan Hughes was feeling as he looked at his marketing spend over the past 18 months. Disconnected. He tried so many things: digital advertising, social media marketing, webinars, emails marketing. Bleeding. Red ink. The cost of the ineffective marketing...
5 Cost Cutting Strategies for Scaling Businesses
Sometimes it is the little things that can hurt you. Little things like auto payments that slowly rise over time, so quietly that you as the business owner may not even notice – until it hits the bottom-line! Little things like bundled pricing that includes services...
Three Marketing Must Haves for 2025
If expanding your business in 2025 is your goal, here are the three marketing must haves that will help get you there. Growth Plan. A growth plan is not a business plan or marketing plan. It is a strategy and specific set of actionable initiatives, programs and...
80% of What You Keep is Useless! How to Avoid the Clutter Trap
It’s a fact: 80% of what we keep, we never use. Files accumulate, email inboxes overflow, and outdated systems remain in place. We struggle to find what we need, wasting thousands of dollars and precious work hours. Eventually this inefficiency spills over into...
Are You Part of the One Percent?
By Mark Osborne, Modern Revenue Strategies That would be part of the 1% of B2B sales that actually close! That’s a crazy statistic from a Boston Consulting Group B2B study from 2021, and it’s a sad state of affairs. Misguided marketing teams are often generating a...
The Gift That Keeps on Giving
No one really wants another wine and cheese basket. Or heaven forbid a fruitcake! So what can you give to yourself and offer to your clients and partners that will make the holidays lighter and brighter for them this year? How about a gift that gives them more time to...
5 Ways to Find Higher Profits in 2025
Revenue is nice! Profits are even better! Finding higher profits means two things: controlling costs and increasing margins. When it comes to marketing costs too often the immediate reaction is to slash marketing to the bone. Doing the bare minimum or even cutting...
The Hunt is On! Find New Revenue in 2025
This is a treasure hunt. For business owners. Looking for sources of new revenue to fuel their growth in 2025. Like all good treasure hunts, it begins with a treasure map. https://www.linkedin.com/pulse/hunt-find-new-revenue-2025-clare-price-okyze On our map we have...
Overcoming the Evil Spirits of Growth Planning
It's Halloween! My neighborhood is spooky. Next door we have a giant spider, webs and floating ghosts. On my daily walk I encounter giant 12-feet skeletons, the married dead, Beetle Juice and yards and yards of pumpkins. It’s equally scary to encounter another ritual...
This is a Detective Story
It starts with a dead body. As all good detective stories do. In this case the dead body is my client’s marketing program. What was an energetic and athletic body of marketing success two years ago when Econo Industries launch their new manufacturing product is now a...
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