OGS Blog
Your Exit Plan is only as Strong as What Gets Executed from it
You've done the hard work. The Triggering Event conversation. The business and personal plan. The financial modeling. The value gap analysis. The full Prepare Gate plan mapped and client-approved. And then the marketing lane has to actually get executed. That's not a...
Are You Building an Asset, or Just a Bigger Job?
On paper, things look “good”: revenue’s up, team is busy, opportunities keep coming. But more and more owners are asking: “Is this actually making my company more valuable?” Here are three simple lenses you can use to pressure‑test your growth. 1. “Am I building an...
Your Point of View is a Growth Engine. Here’s How to Build It
Most business leaders I talk to are not short on ideas. They have deep expertise, hard-won perspective, and real things to say about their industry. What they're short on is a system for turning that expertise into something that sustains your business over the long...
Why Chasing Revenue Might Be the Biggest Threat to Your Business
Let me tell you something that most marketing people won't. Revenue is not the goal. I know. Coming from a marketing strategist, that sounds a little unhinged. But stay with me, because this one reframe could be worth millions to you. Here's what I see constantly:...
Are your Marketing Dollars Really Working?
Here's the stat that should terrify every business owner and advisor: 53% of marketing decisions happen without reliable data. Not "incomplete data" or "imperfect data"—no data at all. Which means most mid-market companies are essentially flipping coins on six-figure...
You only need a rearview mirror when you’re backing up.
This might surprise you: Your marketing plan is probably built backwards. And I say this with love, because I've been there. You spent weeks on that strategic plan. Color-coded spreadsheets. Quarterly targets based on "aggressive but achievable growth." All carefully...
Why “Let’s Try It and See What Happens” Is Destroying Marketing ROI
"We won't know until we try it." If you've heard you have ever said this about your marketing decisions, you've experienced the most expensive words in business. Not because trying things is wrong. But because trying things blind is fiscal malpractice. The Black Box...
The Marketing Execution Gap: When You Know the “What” But Not the “How”
Here's a scene that plays out repeatedly: A business owner sits down with clarity about their next move. "I know exactly what we need to do," they say. "We need to launch an email nurture sequence. Build out our content engine. Get our sales funnel working properly."...
From Peak to Plunge: The Real Risk Behind Your Growth Curve
Most business owners believe the same story: “If we can just grow faster, everything else will work itself out.” Except that’s not what the data says. 82% of business failures are caused by poor cash flow management – not lack of growth. Only 40% of startups are...
From Firefighting to Focus: Transform Chaos into Consistent Wins
Firefighting feels heroic. But is it actually winning? Let’s talk about Dennis Bradley, director of network systems for a Silicon Valley tech giant—legendary for “saving the day” at every turn. Each year, he rallied his Dreamforce event team with battle cries,...
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