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The Marketing System for Accelerating Value Creation.
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Wasted marketing dollars? Time lost to unproductive marketing activities? New leads costing way too much?
Let’s change that with OGS: The marketing operating system designed to accelerate value creation.
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What is OGS?
The Octain Growth System is a proven framework, process and set of tools to accelerate value creation.
Join more than 300+ companies in 22 different industries across the globe who have used OGS to experience 30-50% increase in marketing ROI.
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Latest News and Updates
What you Don’t Know about your Ideal Customer Profile Can Hurt You
You know your ICP, right? (Ideal Customer Profile, for those not living in B2B buzzword-land). But here’s a hard truth: Most mid-market business owners think they know their ICP…but when we dig in, they’ve only scratched the surface. 🙅♀️ It’s not just about industry or headcount. It’s about what drives…
Ready to Be the First Name on Your Buyer’s List? See How Sarah’s Team Did It—And How You Can Too.
It’s summer—the perfect time to break out of the pack and get noticed. Could you be one of those companies that get so busy chasing leads that you have skipped the strategic work of market positioning and clarity? Has your messaging started to fade into the background? Having sales conversations…
Summer Slow Down? Not so fast
As the days grow longer and the pace of the world seems to relax, there’s a familiar story that plays out in businesses across every industry. Budgets are trimmed. Decisions are postponed. Managers and teams “wait and see” until autumn. The mindset is simple: summer is for slowing down. But…
Why You Shouldn’t Care Who Your Customer Is
Who’s your target customer? Who’s your ideal client? Who and where are they? That’s the million dollar question most business owners and marketers ask. The first and most important question of any lead generation campaign. Know the answer and you have a guaranteed ROI on any of your marketing activities.…
How to Tap Into 80% of Your Business Value
When business owners think of value, they think of revenue, profits and the other tangible assets of their business, like inventory and real estate. So it might surprise you to learn that those tangible assets only represent 20% of the true worth of the business. The real value – 80%…
The One Move Top Advisors Use to Boost Business Value—But Nobody Talks About
Ever had a client’s exit plan stall—not because of operations or finance, but because their marketing foundation just wasn’t ready? If you’re an EOS or CEPA-certified advisor, you know that value acceleration is more than EBITDA. It’s about confidence, reputation, future-proofing—and the “marketing flywheel” is often the missing lever. But…
Exploding the Growth Myth
Growth is a singular word. But all growth is not created equal. It comes in many shapes, sizes and colors. First, there is red growth. Red growth is small. Red growth is like a roller coaster. Up one month, down the next. It’s gut wrenching for the team, for the…
Are They Really Hearing What You’re Saying?
Revenue and profits flow from two pillars of marketing and sales success: talking to the right people; saying the right things. But what if you believe you are saying the right things, and your prospective clients are still not seeing the value you bring? Or they get some of it…
Reality Hits Hard! A Tale from the Exit Planning Front Lines
Nobody likes bad news! Especially when they have built a successful business and are ready to reap their well-earned rewards. Take the case of Sarah. Sarah had built her company from scratch, turning it into a $10 million-a-year powerhouse. On paper, Sarah’s success was undeniable—her revenues were climbing, her products…
Growing or Scaling? Where’s the Real Value?
We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing revenues. Scaling a business involves achieving exponential growth without proportionately increasing costs, achieving economies of scale. Growth for the sake of growth is a…
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Work with a Growth Architect
Octain Growth Architects are seasoned marketing and business professionals with decades of experience as entrepreneurs and/or marketing executives. They have been in your shoes, made the tough calls and gotten the job done for themselves.
Let an Octain Growth Architect show you how to achieve your growth goals today.