Grow Better:

You know your ICP, right? (Ideal Customer Profile, for those not living in B2B buzzword-land). But here’s a hard truth: Most mid-market business owners think they know their ICP…but when we dig in, they’ve only scratched the surface. 🙅‍♀️ It’s not just about industry or headcount. It’s about what drives…

It’s summer—the perfect time to break out of the pack and get noticed. Could you be one of those companies that get so busy chasing leads that you have skipped the strategic work of market positioning and clarity? Has your messaging started to fade into the background? Having sales conversations…

As the days grow longer and the pace of the world seems to relax, there’s a familiar story that plays out in businesses across every industry. Budgets are trimmed. Decisions are postponed. Managers and teams “wait and see” until autumn. The mindset is simple: summer is for slowing down. But…

Who’s your target customer? Who’s your ideal client? Who and where are they? That’s the million dollar question most business owners and marketers ask. The first and most important question of any lead generation campaign. Know the answer and you have a guaranteed ROI on any of your marketing activities.…

When business owners think of value, they think of revenue, profits and the other tangible assets of their business, like inventory and real estate. So it might surprise you to learn that those tangible assets only represent 20% of the true worth of the business. The real value – 80%…

Ever had a client’s exit plan stall—not because of operations or finance, but because their marketing foundation just wasn’t ready? If you’re an EOS or CEPA-certified advisor, you know that value acceleration is more than EBITDA. It’s about confidence, reputation, future-proofing—and the “marketing flywheel” is often the missing lever. But…

Growth is a singular word. But all growth is not created equal. It comes in many shapes, sizes and colors. First, there is red growth. Red growth is small. Red growth is like a roller coaster. Up one month, down the next. It’s gut wrenching for the team, for the…

Revenue and profits flow from two pillars of marketing and sales success: talking to the right people; saying the right things. But what if you believe you are saying the right things, and your prospective clients are still not seeing the value you bring? Or they get some of it…

Nobody likes bad news! Especially when they have built a successful business and are ready to reap their well-earned rewards. Take the case of Sarah. Sarah had built her company from scratch, turning it into a $10 million-a-year powerhouse. On paper, Sarah’s success was undeniable—her revenues were climbing, her products…

We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing revenues. Scaling a business involves achieving exponential growth without proportionately increasing costs, achieving economies of scale. Growth for the sake of growth is a…