The Octain Growth System in Action
OGS works by delivering strategy, execution and automation in one seamlessly integrated and easy to use system. Here’s what you get with OGS.
STRATEGY |
EXECUTION |
AUTOMATION |
| Each seven-step canvas provides the strategy, goals and action steps for accelerated growth. | Key implementation elements needed to achieve the strategic goals for that growth accelerator. | Baseline technology and tools required to implement and facilitate growth. |
| Brand Canvas & Toolbox | Logo, fonts & colors; brand guide, PPT template, Word template, email signature. | Website |
| Customer Canvas & Toolbox | Customer personas; customer segments; buyers journey map. | CRM, Marketing Automation, Lead generation funnel – Quiz, Click. |
| Message Canvas & Toolbox | Messaging plan; Content fundamentals: email, blog, social posts, intro corporate and product/service videos. Canvas development will determine product choices in these areas. | Website/CMS; email marketing platform, social marketing platform. |
| Marketing Canvas & Toolbox | Marketing collateral, campaigns, events, advertising, resource allocation. Canvas development will determine product choices in these areas. | CRM, Marketing Automation, collaboration/productivity platform, SEO/SEM platforms, analytics |
| Sales Canvas & Toolbox | Enablement team, sales process development (SLAs), success metrics, resource allocation. | Appointment/Calendar, proposal software, enablement/engagement platform, analytics. |
| Product Canvas & Toolbox | Strength evaluator, improvement worksheet, mind map, dev roadmap. | Product development software. |
This combination of strategy, smart execution, and automation will change the way you run your marketing, sales, and customer service departments.
Ready for a Change?
This combination of strategy, smart execution, and automation will transform the way you run your marketing, sales, and customer service departments.
Book a Discovery Call
You are a business builder with appetite for more. You know smart marketing is the key to growth and business expansion, but you’ve hit a wall.
Your marketing team and resources are maxed out. Marketing program results are a mixed bag. You know where you need to go. You just need more help to get there.
Let’s change that with OGS!