Grow Better

We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing revenues. Scaling a business involves achieving exponential growth without proportionately increasing costs, achieving economies of scale. Growth for the sake of growth is a…

It’s been called the Silver Tsunami. That’s the wave of Baby Boomers who are ready to sell their businesses and move to the next stage of their lives. Close behind them is Gen X. Did you know: “73% of the privately held companies in the US will transition in the next…

It happens far too often. Business owners, like Ryan Hughes of RJH Plastics, find themselves staring at financial statements, realizing they’ve sunk thousands—if not hundreds of thousands—of dollars into marketing without seeing meaningful results. Between fragmented ideas and disconnected campaigns, they’re left with nothing but red ink on the bottom…

Moving fast is a given for many scaling companies. Yet moving fast without the right operational strategies in place can lead to company, employee and customer chaos. “Success thrives in transparency, alignment, and ongoing adaptation,” says Taja M. Graham, the founder of TMG Solutions Advisors. Graham is a fractional COO…

Selling in the B2B market space? It’s a fact. You need marketing more than sales. Because your most sought-after customers simply don’t want to talk to your sales rep, that’s why. So says The 2024 B2B Buyer Experience Report from 6sense: 80% of Buyers already have a preferred vendor at…

That’s what Ryan Hughes was feeling as he looked at his marketing spend over the past 18 months. Disconnected. He tried so many things: digital advertising, social media marketing, webinars, emails marketing. Bleeding. Red ink. The cost of the ineffective marketing programs – nearly $100K! Disconnected. None of his marketing…

Sometimes it is the little things that can hurt you. Little things like auto payments that slowly rise over time, so quietly that you as the business owner may not even notice – until it hits the bottom-line! Little things like bundled pricing that includes services your business never uses.…

If expanding your business in 2025 is your goal, here are the three marketing must haves that will help get you there. Growth Plan. A growth plan is not a business plan or marketing plan. It is a strategy and specific set of actionable initiatives, programs and activities that are…

It’s a fact: 80% of what we keep, we never use. Files accumulate, email inboxes overflow, and outdated systems remain in place. We struggle to find what we need, wasting thousands of dollars and precious work hours. Eventually this inefficiency spills over into customer service, killing employee engagement and customer…

By Mark Osborne, Modern Revenue Strategies That would be part of the 1% of B2B sales that actually close! That’s a crazy statistic from a Boston Consulting Group B2B study from 2021, and it’s a sad state of affairs. Misguided marketing teams are often generating a high quantity of low…