Grow Better:

Who’s your target customer? Who’s your ideal client? Who and where are they? That’s the million dollar question most business owners and marketers ask. The first and most important question of any lead generation campaign. Know the answer and you have a guaranteed ROI on any of your marketing activities.…

When business owners think of value, they think of revenue, profits and the other tangible assets of their business, like inventory and real estate. So it might surprise you to learn that those tangible assets only represent 20% of the true worth of the business. The real value – 80%…

Ever had a client’s exit plan stall—not because of operations or finance, but because their marketing foundation just wasn’t ready? If you’re an EOS or CEPA-certified advisor, you know that value acceleration is more than EBITDA. It’s about confidence, reputation, future-proofing—and the “marketing flywheel” is often the missing lever. But…

Growth is a singular word. But all growth is not created equal. It comes in many shapes, sizes and colors. First, there is red growth. Red growth is small. Red growth is like a roller coaster. Up one month, down the next. It’s gut wrenching for the team, for the…

Revenue and profits flow from two pillars of marketing and sales success: talking to the right people; saying the right things. But what if you believe you are saying the right things, and your prospective clients are still not seeing the value you bring? Or they get some of it…

Nobody likes bad news! Especially when they have built a successful business and are ready to reap their well-earned rewards. Take the case of Sarah. Sarah had built her company from scratch, turning it into a $10 million-a-year powerhouse. On paper, Sarah’s success was undeniable—her revenues were climbing, her products…

We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing revenues. Scaling a business involves achieving exponential growth without proportionately increasing costs, achieving economies of scale. Growth for the sake of growth is a…

It’s been called the Silver Tsunami. That’s the wave of Baby Boomers who are ready to sell their businesses and move to the next stage of their lives. Close behind them is Gen X. Did you know: “73% of the privately held companies in the US will transition in the next…

It happens far too often. Business owners, like Ryan Hughes of RJH Plastics, find themselves staring at financial statements, realizing they’ve sunk thousands—if not hundreds of thousands—of dollars into marketing without seeing meaningful results. Between fragmented ideas and disconnected campaigns, they’re left with nothing but red ink on the bottom…

Moving fast is a given for many scaling companies. Yet moving fast without the right operational strategies in place can lead to company, employee and customer chaos. “Success thrives in transparency, alignment, and ongoing adaptation,” says Taja M. Graham, the founder of TMG Solutions Advisors. Graham is a fractional COO…