Scale Up Your Fractional Practice

Struggling with finding and signing the right fit clients you really want to work with? I’m betting your website has something to do with it. I’m betting your website is actually turning those high value clients away. Yep! But before I dig into the details let me address a really

Small business owners are a unique breed. They are the ones that through blood, sweat and tears have taken a business dream and made it a reality. They’ve accomplished their vision because they are Do it Yourselfers, firefighters, results driven, time and budget sensitive and fast decision makers. Those traits,

Small business owners are the best!  They are my favorite clients! I love the drive, passion and focus they have on their businesses. I admire the work they do to support their families, customers, employees and their communities. I’m inspired with the difference they are making in the world and

Marketing  doesn’t work. We’ve tried everything and its still not working! All I want are a few great leads! Do these laments sound familiar?  I’ll bet they do! I’ve heard them from every client I’ve ever worked with. I’ve said them myself. Here are four key reasons why your marketing

Some color within the lines. Some think outside the box. Some don’t see lines or boxes at all. Those are the industry disruptors. Think Uber. Before Uber, the taxi industry was highly regulated and there were limited choices for consumers. Uber completely changed the game with its app-based ride-hailing service.

Affiliate Marketing! Use the phrase affiliate marketing around professional service providers, consultants and trusted advisors and more often than not you’ll get a reaction that ranges anywhere from a shrug to a snarl. That’s because some people tend to put it the same discount-y bucket as half off coupons and

Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. So, what about your customers? What is the best way to show them some love this February (and beyond)? To show customers and clients how much your value

We know we shouldn’t. We know it’s a waste time. As fractional execs we even know how counterproductive it is. But we do it anyway. Because we are excited about what we have to offer! Because we don’t want to leave anything out! What I’m talking about is throwing your

Your marketing temperature that is. And the best way to do that is with a marketing audit. If the idea of doing an audit for your business or your clients’ gives you a migraine I get it!  Especially as we are staring down tax season. Then again. You do get

Are #webinars on your to do list for marketing lead generation in 2024? If so, listen up. Webinars can be a great #lead generation and #relationship building tool. They can also be a huge waste of time. Who loves opening up their Zoom room and seeing one or two people