OGS Blog
Are You Part of the One Percent?
By Mark Osborne, Modern Revenue Strategies That would be part of the 1% of B2B sales that actually close! That’s a crazy statistic from a Boston Consulting Group B2B study from 2021, and it’s a sad state of affairs. Misguided marketing teams are often generating a...
The Gift That Keeps on Giving
No one really wants another wine and cheese basket. Or heaven forbid a fruitcake! So what can you give to yourself and offer to your clients and partners that will make the holidays lighter and brighter for them this year? How about a gift that gives them more time to...
5 Ways to Find Higher Profits in 2025
Revenue is nice! Profits are even better! Finding higher profits means two things: controlling costs and increasing margins. When it comes to marketing costs too often the immediate reaction is to slash marketing to the bone. Doing the bare minimum or even cutting...
The Hunt is On! Find New Revenue in 2025
This is a treasure hunt. For business owners. Looking for sources of new revenue to fuel their growth in 2025. Like all good treasure hunts, it begins with a treasure map. https://www.linkedin.com/pulse/hunt-find-new-revenue-2025-clare-price-okyze On our map we have...
Overcoming the Evil Spirits of Growth Planning
It's Halloween! My neighborhood is spooky. Next door we have a giant spider, webs and floating ghosts. On my daily walk I encounter giant 12-feet skeletons, the married dead, Beetle Juice and yards and yards of pumpkins. It’s equally scary to encounter another ritual...
This is a Detective Story
It starts with a dead body. As all good detective stories do. In this case the dead body is my client’s marketing program. What was an energetic and athletic body of marketing success two years ago when Econo Industries launch their new manufacturing product is now a...
How Deep Can You Go?
When you want to grow your business, you need more! More what? More customers, of course! “Get me more leads!” That litany is a common refrain among small and midmarket size companies. But maybe, just maybe, there is a better and easier way to grow. Instead of casting...
Think They Are Really Getting the Message You Are Sending?
You are having a great conversation with prospect. Then they ghost you. You put together a great email outreach, but the leads are not coming in OR you get leads but they don’t result in new sales. The Culprit? It just might be mixed messages. Mixed messages are...
Your Opinion Is Vital to Business Owners Everywhere.
For too long. And for too many business owners and entrepreneurs. Marketing has been a black box. How does it work? We don’t know. Am I getting my money’s worth? I don’t know. Let’s change that! Today Octain is launching our first The State of the Midmarket Marketing...
The Q4 Freak Out Has Begun!
It’s official. It’s September. For many business owners the Q4 freak out has begun! This is the time you look at your numbers and say OMG “I’m not even close to my sales goal for the year.” And the big question is: What happened? The bigger question is: What do I do...
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You are a business builder with appetite for more. You know smart marketing is the key to growth and business expansion, but you’ve hit a wall.
Your marketing team and resources are maxed out. Marketing program results are a mixed bag. You know where you need to go. You just need more help to get there.
Let’s change that with OGS!