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Are You Ready to Sell to the Next Generation?

Are You Ready to Sell to the Next Generation?

by Clare | Mar 31, 2022 | Competitive Marketing, Growth Strategies, Marketing Strategy

It’s been called the Silver Tsunami. That’s the number of Baby Boomers who are ready to sell their businesses and move to the next stage of their lives. According to the North Carolina Employee Ownership Center (NCEOC), baby boomers own half of the privately held...
5 Ways to Reduce Costs and Improve Performance Today

5 Ways to Reduce Costs and Improve Performance Today

by Clare | Sep 21, 2021 | Competitive Marketing, Growth Strategies, Marketing Strategy

The economic rollercoaster ride continues with no end in sight. Finding the growth your business needs is getting harder. As one colleague recently remarked, “I know there is an iceberg out there. I’m just not sure where it is.” We are all facing headwinds as we try...
Addicted to Lottery Marketing?

Addicted to Lottery Marketing?

by Clare | Oct 23, 2019 | Competitive Marketing, Content Marketing, Marketing Strategy

Lottery marketing, like its gaming counterpart, is easy to identify and can be just as addicting. Put simply, lottery marketing is putting a few dollars and lots of time into every marketing related activity you can think of and hoping, fingers crossed, that one of...
Turn Competitive Info into Cash

Turn Competitive Info into Cash

by Clare | Oct 4, 2017 | Competitive Marketing, Marketing Strategy

  There’s information gold in knowing what your competitors are doing and how they’re doing it. The trick is finding it and then knowing what to do with it. Most of us know in general who our competitors are and what products and services they offer. But too...

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