Going to market with a new product or service is the most exciting thing an entrepreneur, trusted advisor or business owner can do. You have created, developed, and built something you know the world needs and you can’t wait to share it with them!! There are so many...
Revenue and profits flow from two pillars of marketing and sales success: talking to the right people; saying the right things. But what if you believe you are saying the right things, and your prospective clients are still not seeing the value you bring? Or they get...
Fundamentals matter! In sports, top performing athletes are always making sure they’ve got the fundamentals dialed in. Same is true in business especially in today’s crowded marketplace. And the fundamentals of business growth are these: unique brand identity, laser...
Struggling with finding and signing the right fit clients you really want to work with? I’m betting your website has something to do with it. I’m betting your website is actually turning those high value clients away. Yep! But before I dig into the details let me...
Marketing doesn’t work. We’ve tried everything and its still not working! All I want are a few great leads! Do these laments sound familiar? I’ll bet they do! I’ve heard them from every client I’ve ever worked with. I’ve said them myself. Here are four key reasons...
Affiliate Marketing! Use the phrase affiliate marketing around professional service providers, consultants and trusted advisors and more often than not you’ll get a reaction that ranges anywhere from a shrug to a snarl. That’s because some people tend to put it the...