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What Bed Bath’s Failure Can Teach You

What Bed Bath’s Failure Can Teach You

by Clare | Sep 13, 2023 | Competitive Marketing, Customer Acquistion, Marketing Strategy

Most everything in my kitchen came from Bed Bath & Beyond. Everyone shopped there. My sister ran into Barbara Streisand shopping at one in LA. A visit to the Bed Bath at the Galleria in Roseville, CA at Christmas was a delight. The store shone with holiday magic....
How to Develop Your Marketing Dream Team

How to Develop Your Marketing Dream Team

by Clare | Sep 9, 2023 | Competitive Marketing, Content Marketing, Marketing Strategy

Right People. Right Seats. First popularized by Jim Collins author of Good to Great, the term means that the power in any organization is having the people best suited for the role in the role. And the power of right people, right seats goes well beyond just their...
Traditional Marketing is Dead! Now What?

Traditional Marketing is Dead! Now What?

by Clare | Aug 2, 2023 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy

It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
Leads? What Leads? Are You Kidding Me?

Leads? What Leads? Are You Kidding Me?

by Clare | Jun 28, 2023 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy

Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
Are You Ready to Sell to the Next Generation?

Are You Ready to Sell to the Next Generation?

by Clare | Mar 31, 2022 | Competitive Marketing, Growth Strategies, Marketing Strategy

It’s been called the Silver Tsunami. That’s the number of Baby Boomers who are ready to sell their businesses and move to the next stage of their lives. According to the North Carolina Employee Ownership Center (NCEOC), baby boomers own half of the privately held...
5 Ways to Reduce Costs and Improve Performance Today

5 Ways to Reduce Costs and Improve Performance Today

by Clare | Sep 21, 2021 | Competitive Marketing, Growth Strategies, Marketing Strategy

The economic rollercoaster ride continues with no end in sight. Finding the growth your business needs is getting harder. As one colleague recently remarked, “I know there is an iceberg out there. I’m just not sure where it is.” We are all facing headwinds as we try...
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