Affiliate Marketing! Use the phrase affiliate marketing around professional service providers, consultants and trusted advisors and more often than not you’ll get a reaction that ranges anywhere from a shrug to a snarl. That’s because some people tend to put it the...
Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. So, what about your customers? What is the best way to show them some love this February (and beyond)? To show customers and clients how...
We know we shouldn’t. We know it’s a waste time. As fractional execs we even know how counterproductive it is. But we do it anyway. Because we are excited about what we have to offer! Because we don’t want to leave anything out! What I’m talking about is throwing your...