by Clare | Mar 12, 2025 | Uncategorized
We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing revenues. Scaling a business involves achieving exponential growth without proportionately...
by Clare | Feb 5, 2025 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy, Uncategorized
Selling in the B2B market space? It’s a fact. You need marketing more than sales. Because your most sought-after customers simply don’t want to talk to your sales rep, that’s why. So says The 2024 B2B Buyer Experience Report from 6sense: 80% of Buyers already have a...
by Clare | Jan 22, 2025 | Growth Plans, Growth Strategies, Uncategorized
Sometimes it is the little things that can hurt you. Little things like auto payments that slowly rise over time, so quietly that you as the business owner may not even notice – until it hits the bottom-line! Little things like bundled pricing that includes services...
by Clare | Apr 10, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy, Uncategorized
Small business owners are a unique breed. They are the ones that through blood, sweat and tears have taken a business dream and made it a reality. They’ve accomplished their vision because they are Do it Yourselfers, firefighters, results driven, time and budget...
by Clare | Mar 6, 2024 | Growth Plans, Growth Strategies, Marketing Strategy, Technology Growth, Uncategorized
Some color within the lines. Some think outside the box. Some don’t see lines or boxes at all. Those are the industry disruptors. Think Uber. Before Uber, the taxi industry was highly regulated and there were limited choices for consumers. Uber completely changed the...
by Clare | Jun 17, 2021 | Growth Strategies, Marketing Strategy, Uncategorized
It’s costly. It’s common. It gets all of us at one time or another as we build and scale our businesses. This mistake was the biggest and most costly mistake I’ve made in building Octain. Ultimately, it led to the development of the Octain Growth System so I could...
