Client/prospect discovery calls are a must for business practice for consultants, agency owners, and professional service vendors. They’re crucial for building relationships and sealing deals. But guess what? Dangers are hiding in the background that can derail...
Most everything in my kitchen came from Bed Bath & Beyond. Everyone shopped there. My sister ran into Barbara Streisand shopping at one in LA. A visit to the Bed Bath at the Galleria in Roseville, CA at Christmas was a delight. The store shone with holiday magic....
As a young reporter fresh out of school I learned two fundamentals about the news business. The first was: If It Bleeds, It Leads. The second was: Never Bury the Lead. Remember old movies? The movie credits would roll for five maybe ten minutes at the beginning of...
It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
Rampant inflation. Market Volatility. Recession looming? Even the thought of a recession will cause company CEOs, even those in high growth companies, to start reducing expenses. Cost cutting invariably means purchasing fewer product and services. But that doesn’t...
