by Clare | Apr 30, 2026 | Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Most owners I work with want the same thing: a business that grows on purpose, holds its value, and gives them options when they’re ready. The advisors who serve them want the same thing, a way to move clients past diagnosis and into measurable value creation....
by Clare | Apr 22, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
You’re working harder than ever. The business is bigger. So why doesn’t the payoff feel proportional? You’re putting in more than you ever have. More revenue. More headcount. More hours. More risk carried personally — in guarantees, in sleepless...
by Clare | Jan 28, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Strategies, Marketing Strategy
Here’s the stat that should terrify every business owner and advisor: 53% of marketing decisions happen without reliable data. Not “incomplete data” or “imperfect data”—no data at all. Which means most mid-market companies are essentially...
by Clare | Jan 21, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
This might surprise you: Your marketing plan is probably built backwards. And I say this with love, because I’ve been there. You spent weeks on that strategic plan. Color-coded spreadsheets. Quarterly targets based on “aggressive but achievable...
by Clare | Jan 14, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Marketing Strategy
“We won’t know until we try it.” If you’ve heard you have ever said this about your marketing decisions, you’ve experienced the most expensive words in business. Not because trying things is wrong. But because trying things blind is...
by Clare | Jan 8, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Marketing Strategy
Here’s a scene that plays out repeatedly: A business owner sits down with clarity about their next move. “I know exactly what we need to do,” they say. “We need to launch an email nurture sequence. Build out our content engine. Get our sales...
