“We won’t know until we try it.” If you’ve heard you have ever said this about your marketing decisions, you’ve experienced the most expensive words in business. Not because trying things is wrong. But because trying things blind is...
Here’s a scene that plays out repeatedly: A business owner sits down with clarity about their next move. “I know exactly what we need to do,” they say. “We need to launch an email nurture sequence. Build out our content engine. Get our sales...
Most business owners believe the same story: “If we can just grow faster, everything else will work itself out.” Except that’s not what the data says. 82% of business failures are caused by poor cash flow management – not lack of growth. Only 40% of startups are...
Halloween is just around the corner! My neighborhood is spooky. Next door we have a giant spider, webs and floating ghosts. On my daily walk I encounter giant 12-feet skeletons, the married dead, Beetle Juice and yards and yards of pumpkins. It’s equally scary to...
You know your ICP, right? (Ideal Customer Profile, for those not living in B2B buzzword-land). But here’s a hard truth: Most mid-market business owners think they know their ICP…but when we dig in, they’ve only scratched the surface. 🙅♀️ It’s not just about...
Who’s your target customer? Who’s your ideal client? Who and where are they? That’s the million dollar question most business owners and marketers ask. The first and most important question of any lead generation campaign. Know the answer and you have a guaranteed ROI...
