This might surprise you: Your marketing plan is probably built backwards. And I say this with love, because I’ve been there. You spent weeks on that strategic plan. Color-coded spreadsheets. Quarterly targets based on “aggressive but achievable...
Most business owners believe the same story: “If we can just grow faster, everything else will work itself out.” Except that’s not what the data says. 82% of business failures are caused by poor cash flow management – not lack of growth. Only 40% of startups are...
Firefighting feels heroic. But is it actually winning? Let’s talk about Dennis Bradley, director of network systems for a Silicon Valley tech giant—legendary for “saving the day” at every turn. Each year, he rallied his Dreamforce event team with battle cries,...
Leaves Fall. Pumpkin spice lattes are back. Q4 planning sessions rev up. If that last one makes your stomach queasy, you are not alone! This sound familiar? The team jams out of the quarterly planning session buzzing with excitement, feeling like you mapped out the...
Halloween is just around the corner! My neighborhood is spooky. Next door we have a giant spider, webs and floating ghosts. On my daily walk I encounter giant 12-feet skeletons, the married dead, Beetle Juice and yards and yards of pumpkins. It’s equally scary to...
The world of online search is in the midst of a revolution. Your next customer might never “Google” you—they’ll ask an AI engine, and your business needs to be ready for this shift. Let’s break down what’s changing, why it matters now, and the questions every business...
