Your business is moving full speed ahead and there aren’t enough hours in the day to meet all your customer, product and sales obligations. You’re slammed, so of course your business or practice is growing! How could it not be? We are serving customers, moving...
As a young reporter fresh out of school I learned two fundamentals about the news business. The first was: If It Bleeds, It Leads. The second was: Never Bury the Lead. Remember old movies? The movie credits would roll for five maybe ten minutes at the beginning of...
It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
It’s mid-July. Half the year is gone and it’s not coming back. Where did the time go? Where did you focus your business energies? Did you hit your sales and revenue goals? Do you have more happier and referral-ready customers today than you did in January? Half of...
Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
Is your company growing or scaling? What’s the difference and why should you care? We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing...
