Here’s the stat that should terrify every business owner and advisor: 53% of marketing decisions happen without reliable data. Not “incomplete data” or “imperfect data”—no data at all. Which means most mid-market companies are essentially...
This might surprise you: Your marketing plan is probably built backwards. And I say this with love, because I’ve been there. You spent weeks on that strategic plan. Color-coded spreadsheets. Quarterly targets based on “aggressive but achievable...
Most business owners believe the same story: “If we can just grow faster, everything else will work itself out.” Except that’s not what the data says. 82% of business failures are caused by poor cash flow management – not lack of growth. Only 40% of startups are...
Firefighting feels heroic. But is it actually winning? Let’s talk about Dennis Bradley, director of network systems for a Silicon Valley tech giant—legendary for “saving the day” at every turn. Each year, he rallied his Dreamforce event team with battle cries,...
Leaves Fall. Pumpkin spice lattes are back. Q4 planning sessions rev up. If that last one makes your stomach queasy, you are not alone! This sound familiar? The team jams out of the quarterly planning session buzzing with excitement, feeling like you mapped out the...
Halloween is just around the corner! My neighborhood is spooky. Next door we have a giant spider, webs and floating ghosts. On my daily walk I encounter giant 12-feet skeletons, the married dead, Beetle Juice and yards and yards of pumpkins. It’s equally scary to...
