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How to Recession Proof your Lead Generation

by Clare | Oct 9, 2022 | Customer Acquistion, Growth Plans, Growth Strategies

Rampant inflation. Market Volatility. Recession looming? Even the thought of a recession will cause company CEOs, even those in high growth companies, to start reducing expenses. Cost cutting invariably means purchasing fewer product and services. But that doesn’t...
Are You Ready to Sell to the Next Generation?

Are You Ready to Sell to the Next Generation?

by Clare | Mar 31, 2022 | Competitive Marketing, Growth Strategies, Marketing Strategy

It’s been called the Silver Tsunami. That’s the number of Baby Boomers who are ready to sell their businesses and move to the next stage of their lives. According to the North Carolina Employee Ownership Center (NCEOC), baby boomers own half of the privately held...
Boost Customer Engagement: Show Them Some LOVE!

Boost Customer Engagement: Show Them Some LOVE!

by Clare | Feb 14, 2022 | Growth Strategies, Marketing Strategy

Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. In my family we have a new addition to shower our love on. My great niece Audrey. So, what about your customers?  What is the best way...
How to Avoid the Three Biggest  Marketing Traps of 2022

How to Avoid the Three Biggest Marketing Traps of 2022

by Clare | Feb 2, 2022 | Growth Strategies, Marketing Strategy

We are 33 days into the new year. As business builders with the year opening up before us, there is no better time to seek and find new areas for growth. What can stop us? Getting stuck in the same old routines. Staying in our comfortable lane. And most of all these...
5 Ways to Reduce Costs and Improve Performance Today

5 Ways to Reduce Costs and Improve Performance Today

by Clare | Sep 21, 2021 | Competitive Marketing, Growth Strategies, Marketing Strategy

The economic rollercoaster ride continues with no end in sight. Finding the growth your business needs is getting harder. As one colleague recently remarked, “I know there is an iceberg out there. I’m just not sure where it is.” We are all facing headwinds as we try...
The Biggest Lead Gen Mistake I Ever Made

The Biggest Lead Gen Mistake I Ever Made

by Clare | Jun 17, 2021 | Growth Strategies, Marketing Strategy, Uncategorized

It’s costly. It’s common. It gets all of us at one time or another as we build and scale our businesses. This mistake was the biggest and most costly mistake I’ve made in building Octain. Ultimately, it led to the development of the Octain Growth System so I could...
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