by Clare | May 20, 2026 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
You’ve seen this client. They hit $5M and stalled for two years. Or scaled to $15M and plateaued. Or they’re doing $20M with the same chaos and owner exhaustion they had at $10M—just with more zeros. You’ve run the diagnostics. The plan looks good. The market is real....
by Clare | Apr 30, 2026 | Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Most owners I work with want the same thing: a business that grows on purpose, holds its value, and gives them options when they’re ready. The advisors who serve them want the same thing, a way to move clients past diagnosis and into measurable value creation....
by Clare | Apr 22, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
You’re working harder than ever. The business is bigger. So why doesn’t the payoff feel proportional? You’re putting in more than you ever have. More revenue. More headcount. More hours. More risk carried personally — in guarantees, in sleepless...
by Clare | Feb 19, 2026 | Growth Plans, Growth Strategies, Marketing Strategy, Product Development
Let me tell you something that most marketing people won’t. Revenue is not the goal. I know. Coming from a marketing strategist, that sounds a little unhinged. But stay with me, because this one reframe could be worth millions to you. Here’s what I see...
by Clare | Jan 28, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Strategies, Marketing Strategy
Here’s the stat that should terrify every business owner and advisor: 53% of marketing decisions happen without reliable data. Not “incomplete data” or “imperfect data”—no data at all. Which means most mid-market companies are essentially...
by Clare | Jan 21, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
This might surprise you: Your marketing plan is probably built backwards. And I say this with love, because I’ve been there. You spent weeks on that strategic plan. Color-coded spreadsheets. Quarterly targets based on “aggressive but achievable...
