by Clare | Feb 19, 2026 | Growth Plans, Growth Strategies, Marketing Strategy, Product Development
Let me tell you something that most marketing people won’t. Revenue is not the goal. I know. Coming from a marketing strategist, that sounds a little unhinged. But stay with me, because this one reframe could be worth millions to you. Here’s what I see...
by Clare | Jan 28, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Strategies, Marketing Strategy
Here’s the stat that should terrify every business owner and advisor: 53% of marketing decisions happen without reliable data. Not “incomplete data” or “imperfect data”—no data at all. Which means most mid-market companies are essentially...
by Clare | Jan 21, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
This might surprise you: Your marketing plan is probably built backwards. And I say this with love, because I’ve been there. You spent weeks on that strategic plan. Color-coded spreadsheets. Quarterly targets based on “aggressive but achievable...
by Clare | Jan 14, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Marketing Strategy
“We won’t know until we try it.” If you’ve heard you have ever said this about your marketing decisions, you’ve experienced the most expensive words in business. Not because trying things is wrong. But because trying things blind is...
by Clare | Jan 8, 2026 | Competitive Marketing, Content Marketing, Customer Acquistion, Marketing Strategy
Here’s a scene that plays out repeatedly: A business owner sits down with clarity about their next move. “I know exactly what we need to do,” they say. “We need to launch an email nurture sequence. Build out our content engine. Get our sales...
by Clare | Dec 4, 2025 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy, Product Development, Technology Growth
Most business owners believe the same story: “If we can just grow faster, everything else will work itself out.” Except that’s not what the data says. 82% of business failures are caused by poor cash flow management – not lack of growth. Only 40% of startups are...
