OGS Blog
5 Ways to Win New Business Owner Clients
Small business owners are a unique breed. They are the ones that through blood, sweat and tears have taken a business dream and made it a reality. They’ve accomplished their vision because they are Do it Yourselfers, firefighters, results driven, time and budget...
Embracing the Small Business Owner Mindset
Small business owners are the best! They are my favorite clients! I love the drive, passion and focus they have on their businesses. I admire the work they do to support their families, customers, employees and their communities. I’m inspired with the difference they...
Four Key Reasons Why Your Marketing is Failing
Marketing doesn’t work. We’ve tried everything and its still not working! All I want are a few great leads! Do these laments sound familiar? I’ll bet they do! I’ve heard them from every client I’ve ever worked with. I’ve said them myself. Here are four key reasons...
How to become the Industry Disruptor You Always Wanted to be
Some color within the lines. Some think outside the box. Some don’t see lines or boxes at all. Those are the industry disruptors. Think Uber. Before Uber, the taxi industry was highly regulated and there were limited choices for consumers. Uber completely changed the...
Is Affiliate Marketing Right for You?
Affiliate Marketing! Use the phrase affiliate marketing around professional service providers, consultants and trusted advisors and more often than not you’ll get a reaction that ranges anywhere from a shrug to a snarl. That’s because some people tend to put it the...
Boost Customer Engagement: Show Them Some LOVE!
Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. So, what about your customers? What is the best way to show them some love this February (and beyond)? To show customers and clients how...
Dump the Laundry List
We know we shouldn’t. We know it’s a waste time. As fractional execs we even know how counterproductive it is. But we do it anyway. Because we are excited about what we have to offer! Because we don’t want to leave anything out! What I’m talking about is throwing your...
It’s Time to Take Your Temperature
Your marketing temperature that is. And the best way to do that is with a marketing audit. If the idea of doing an audit for your business or your clients’ gives you a migraine I get it! Especially as we are staring down tax season. Then again. You do get a health...
Your Guide to Webinar Do’s and Don’ts for 2024
Are #webinars on your to do list for marketing lead generation in 2024? If so, listen up. Webinars can be a great #lead generation and #relationship building tool. They can also be a huge waste of time. Who loves opening up their Zoom room and seeing one or two people...
Is Your Content a Little Tyrant?
Even -- or maybe especially -- in this new world of Generative AI. Content is Still King. But what do you do when your “content king” turns into a little tyrant? The content tyrant has become an even more ferocious overload with the rise of Generative IA because it is...
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