It’s summertime and the living is easy!
Or it can be with a good book to take along to the beach, the lake, the mountains or anywhere in between.
Here are four books that I recommend for your business inspiration and one fun fiction read for those who like mystery/thrillers.
Bringing In The Business, by David Goldman, Henry DeVries, and Mark LeBlanc.
There has never been a better time to serve and succeed in professional services. Your ability to connect with a prospective buyer will set you apart from your competition and build your book of business. You can find and develop high-paying clients when you discover and excel in the subtle art of enrollment (as opposed to transactional sales). When you improve your conversational skills, you will build trust and develop client relationships for life. This book excels in providing specific actionable advice every trusted advisor and consultant can use. Get it on Amazon here.
The Greatest Personal Brand Story Ever Told, by Lisa Apolinski. The most well known and highly regarded brand in the world is from Jesus. Apolinski’s book looks at how Jesus used parables and stories dozens and dozens of times in the gospels of Luke, Mark, and Matthew to convey teachings to his followers. In her book, Lisa contends business marketing should use storytelling to make compelling arguments that drive people to use products and services. This thought leadership helps the community want to follow your brand’s purpose and learn more about what you are doing and why. Get it on Amazon here.
Trusted Advisor Confidential: The Insider’s Guide To Landing Right-Fit Clients, by Craig Lowder and Henry DeVries
Being a trusted advisor means you are good at what you do. There is a myth that if you do good work, then clients will find you. However, just being good is not good enough. The biggest mystery for trusted advisors is how to attract increasing numbers of right-fit clients on a regular basis, without wasting time or money.
Trusted Advisor Confidential shows you the secret to letting the stars guide your business development efforts with the NavSTAR Client Acquisition System. This six-star proactive system enables trusted advisors to generate a significant, predictable, and sustainable book of business. For me it has been a game changer for attracting a higher value client prospect than ever before. Get on Amazon here.
The 10 Stories Great Leaders tell, by Paul Smith. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it’s going, and how you’re going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do?
The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company’s story but how to craft compelling ones of your own. Get it on Amazon here.
Fiction Fun
Web of Betrayal, by Clare Price
The year is 1994, the dawn of the Internet Age, when companies from Silicon Valley to London are fighting to claim the billions to be made on the new information highway.
Peter Ellis, an aggressive investigative reporter struggling to repair his damaged reputation after being framed for rigging a story, attends the Consumer Electronics Show and learns that a skilled programmer known for cracking secure computer code has mysteriously disappeared.
Peter’s quest to find the missing programmer unwittingly pits him against a brilliant hacker and deranged killer with an agenda of his own: taking revenge on the man who ruined his life—computer industry luminary David Lockwood—who is now poised to introduce a product that will change the Internet forever. Get it on Amazon here.