by Clare | Oct 11, 2024 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
When you want to grow your business, you need more! More what? More customers, of course! “Get me more leads!” That litany is a common refrain among small and midmarket size companies. But maybe, just maybe, there is a better and easier way to grow. Instead of casting...
by Clare | Sep 18, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy
You are having a great conversation with prospect. Then they ghost you. You put together a great email outreach, but the leads are not coming in OR you get leads but they don’t result in new sales. The Culprit? It just might be mixed messages. Mixed messages are...
by Clare | Jul 17, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy
People buy what they value. People pay more for what they need and value the most. Here are four ways fractional executives, consultants and trusted advisors can showcase the true value and worth of their services to clients and prospects. The Teaser Talk. The Teaser...
by Clare | Jun 12, 2024 | Customer Acquistion, Marketing Strategy
It’s summertime and the living is easy! Or it can be with a good book to take along to the beach, the lake, the mountains or anywhere in between. Here are four books that I recommend for your business inspiration and one fun fiction read for those who like...
by Clare | Jun 6, 2024 | Competitive Marketing, Content Marketing, Customer Acquistion
Revenue and profits flow from two pillars of marketing and sales success: talking to the right people; saying the right things. But what if you believe you are saying the right things, and your prospective clients are still not seeing the value you bring? Or they get...
by Clare | May 15, 2024 | Competitive Marketing, Content Marketing, Customer Acquistion, Marketing Strategy
Fundamentals matter! In sports, top performing athletes are always making sure they’ve got the fundamentals dialed in. Same is true in business especially in today’s crowded marketplace. And the fundamentals of business growth are these: unique brand identity, laser...
