by Clare | Sep 18, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy
You are having a great conversation with prospect. Then they ghost you. You put together a great email outreach, but the leads are not coming in OR you get leads but they don’t result in new sales. The Culprit? It just might be mixed messages. Mixed messages are...
by Clare | Jul 17, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy
People buy what they value. People pay more for what they need and value the most. Here are four ways fractional executives, consultants and trusted advisors can showcase the true value and worth of their services to clients and prospects. The Teaser Talk. The Teaser...
by Clare | Jun 12, 2024 | Customer Acquistion, Marketing Strategy
It’s summertime and the living is easy! Or it can be with a good book to take along to the beach, the lake, the mountains or anywhere in between. Here are four books that I recommend for your business inspiration and one fun fiction read for those who like...
by Clare | Jun 6, 2024 | Competitive Marketing, Content Marketing, Customer Acquistion
Revenue and profits flow from two pillars of marketing and sales success: talking to the right people; saying the right things. But what if you believe you are saying the right things, and your prospective clients are still not seeing the value you bring? Or they get...
by Clare | May 15, 2024 | Competitive Marketing, Content Marketing, Customer Acquistion, Marketing Strategy
Fundamentals matter! In sports, top performing athletes are always making sure they’ve got the fundamentals dialed in. Same is true in business especially in today’s crowded marketplace. And the fundamentals of business growth are these: unique brand identity, laser...
by Clare | May 1, 2024 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Struggling with finding and signing the right fit clients you really want to work with? I’m betting your website has something to do with it. I’m betting your website is actually turning those high value clients away. Yep! But before I dig into the details let me...
