by Clare | Nov 1, 2023 | Competitive Marketing, Content Marketing, Growth Plans, Growth Strategies, Marketing Strategy
It’s November. 2024 just around the corner. That’s goal setting time for many businesses. So here’s the question: Has your annual goal setting exercise begun to look like those New Year’s resolutions? You know the ones where you resolve to exercise three times a week...
by Clare | Oct 5, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Its October. My neighborhood is turning spooky. Next door we have a giant spider, webs and floating ghosts. On my daily walk I encounter giant 12-feet skeletons, the married dead, Beetle Juice and yards and yards of pumpkins. It’s equally scary to encounter another...
by Clare | Aug 23, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Your business is moving full speed ahead and there aren’t enough hours in the day to meet all your customer, product and sales obligations. You’re slammed, so of course your business or practice is growing! How could it not be? We are serving customers, moving...
by Clare | Aug 9, 2023 | Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
As a young reporter fresh out of school I learned two fundamentals about the news business. The first was: If It Bleeds, It Leads. The second was: Never Bury the Lead. Remember old movies? The movie credits would roll for five maybe ten minutes at the beginning of...
by Clare | Aug 2, 2023 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
by Clare | Jul 17, 2023 | Growth Plans, Growth Strategies, Marketing Strategy, Technology Growth
It’s mid-July. Half the year is gone and it’s not coming back. Where did the time go? Where did you focus your business energies? Did you hit your sales and revenue goals? Do you have more happier and referral-ready customers today than you did in January? Half of...
