by Clare | Nov 14, 2024 | Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
This is a treasure hunt. For business owners. Looking for sources of new revenue to fuel their growth in 2025. Like all good treasure hunts, it begins with a treasure map. https://www.linkedin.com/pulse/hunt-find-new-revenue-2025-clare-price-okyze On our map we have...
by Clare | Oct 21, 2024 | Competitive Marketing, Marketing Strategy
It starts with a dead body. As all good detective stories do. In this case the dead body is my client’s marketing program. What was an energetic and athletic body of marketing success two years ago when Econo Industries launch their new manufacturing product is now a...
by Clare | Oct 11, 2024 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
When you want to grow your business, you need more! More what? More customers, of course! “Get me more leads!” That litany is a common refrain among small and midmarket size companies. But maybe, just maybe, there is a better and easier way to grow. Instead of casting...
by Clare | Sep 18, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy
You are having a great conversation with prospect. Then they ghost you. You put together a great email outreach, but the leads are not coming in OR you get leads but they don’t result in new sales. The Culprit? It just might be mixed messages. Mixed messages are...
by Clare | Sep 12, 2024 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
For too long. And for too many business owners and entrepreneurs. Marketing has been a black box. How does it work? We don’t know. Am I getting my money’s worth? I don’t know. Let’s change that! Today Octain is launching our first The State of the Midmarket Marketing...
by Clare | Sep 4, 2024 | Marketing Strategy
It’s official. It’s September. For many business owners the Q4 freak out has begun! This is the time you look at your numbers and say OMG “I’m not even close to my sales goal for the year.” And the big question is: What happened? The bigger question is: What do I do...
