by Clare | Jul 17, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy
People buy what they value. People pay more for what they need and value the most. Here are four ways fractional executives, consultants and trusted advisors can showcase the true value and worth of their services to clients and prospects. The Teaser Talk. The Teaser...
by Clare | Jun 19, 2024 | Competitive Marketing, Marketing Strategy, Product Development
Going to market with a new product or service is the most exciting thing an entrepreneur, trusted advisor or business owner can do. You have created, developed, and built something you know the world needs and you can’t wait to share it with them!! There are so many...
by Clare | Jun 12, 2024 | Customer Acquistion, Marketing Strategy
It’s summertime and the living is easy! Or it can be with a good book to take along to the beach, the lake, the mountains or anywhere in between. Here are four books that I recommend for your business inspiration and one fun fiction read for those who like...
by Clare | May 15, 2024 | Competitive Marketing, Content Marketing, Customer Acquistion, Marketing Strategy
Fundamentals matter! In sports, top performing athletes are always making sure they’ve got the fundamentals dialed in. Same is true in business especially in today’s crowded marketplace. And the fundamentals of business growth are these: unique brand identity, laser...
by Clare | May 1, 2024 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Struggling with finding and signing the right fit clients you really want to work with? I’m betting your website has something to do with it. I’m betting your website is actually turning those high value clients away. Yep! But before I dig into the details let me...
by Clare | Apr 10, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy, Uncategorized
Small business owners are a unique breed. They are the ones that through blood, sweat and tears have taken a business dream and made it a reality. They’ve accomplished their vision because they are Do it Yourselfers, firefighters, results driven, time and budget...
