by Clare | Mar 8, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Who’s your #targetcustomer? Who’s your #idealclient? Who and where are they? That’s the million dollar question most business owners and marketers ask. The first and most important question of any #leadgeneration campaign. Know the answer and you have a guaranteed ROI...
by Clare | Dec 15, 2022 | Growth Plans, Growth Strategies, Marketing Strategy
2023 is shaping up to be yet another challenging year for business owners who are already battling inflation, stock market volatility, supply chain disruptions, and access to capital. The threat of recession hangs over every business decision. Are we having fun yet?...
by Clare | Mar 31, 2022 | Competitive Marketing, Growth Strategies, Marketing Strategy
It’s been called the Silver Tsunami. That’s the number of Baby Boomers who are ready to sell their businesses and move to the next stage of their lives. According to the North Carolina Employee Ownership Center (NCEOC), baby boomers own half of the privately held...
by Clare | Feb 14, 2022 | Growth Strategies, Marketing Strategy
Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. In my family we have a new addition to shower our love on. My great niece Audrey. So, what about your customers? What is the best way...
by Clare | Feb 2, 2022 | Growth Strategies, Marketing Strategy
We are 33 days into the new year. As business builders with the year opening up before us, there is no better time to seek and find new areas for growth. What can stop us? Getting stuck in the same old routines. Staying in our comfortable lane. And most of all these...
by Clare | Sep 21, 2021 | Competitive Marketing, Growth Strategies, Marketing Strategy
The economic rollercoaster ride continues with no end in sight. Finding the growth your business needs is getting harder. As one colleague recently remarked, “I know there is an iceberg out there. I’m just not sure where it is.” We are all facing headwinds as we try...
