This is a treasure hunt.
For business owners.
Looking for sources of new revenue to fuel their growth in 2025.
Like all good treasure hunts, it begins with a treasure map.
https://www.linkedin.com/pulse/hunt-find-new-revenue-2025-clare-price-okyze
On our map we have four markers that will determine our success in finding the treasured new revenue. These are:
- You Are Here
When you look at your treasure map, the first marker that matters is your point of origin. It is that big red bulb that says, You Are Here. So, you can orient yourself to the journey ahead and find the best route forward.
- X Marks the Spot
The second marker is X Marks the Spot. That’s where your buyers are, hanging out, looking around for what they want most. Newsflash, it is not your product and services.
- Tools of the Trade
The third marker on the map is for the tools of your trade. These you must carry with you as you hunt for buried treasure. When it comes to finding new revenue, the tools of your trade are your marketing and sales strategies, tactics, programs and content.
- Journey Waypoints
The fourth marker on your map are the journey waypoints. These are places or (in marketing speak) touch points that will guide your path.
Typically this is the path the treasure hunter takes to find where X Marks the Spot.
But not this time!! In this story, we’re going to change the rules of the game.
Because today the secret to finding new revenue isn’t about you hunting for new customers. It is making is easier for your customers to hunt for you.
So, in this story our journey will focus on the touch points your buyer takes to find you. And the best part is that you get to meet them where they are.
Let’s get started.
YOU ARE HERE
You are at the starting point of your journey. When it comes to finding new revenue in 2025 that starts by looking from the Inside Out. Start with where you are today with your marketing and sales strategies and activities.
Ask these key questions to discover where you are:
- How well are we succeeding with our market visibility?
- Our competitive position?
- Our customer engagement?
- Our message clarity?
At Octain, we determine that point of origin for our clients with our Revenue Maximizer Scorecard. Our scorecard asks you to rank 16 points of marketing and sales success, covering areas from brand positioning to marketing spend. It gives you a good picture of your strengths and areas for improvement.
You can download a copy of our Revenue Maximizer Scorecard here.
X Marks the Spot
There are two surefire ways to find new revenue in 2024. One is to sell more products and services to existing customers.
The other is to find new markets and customers.
For the latter, we recommend a strategy we call “finding compatible niches.”
We’ve all heard the phrase there are riches in niches, but what does that really mean?
The biggest mistake I see business builders make, especially new entrepreneurs, is trying to market to everyone. Too many business owners see customer acquisition strategies as a big circle, and they get lost in the vastness of it.
The reality is that a good customer acquisition strategy is more like a piece of pie. Start from a specific pinpoint, the tip of the pie, and expand outward to larger and larger segments as your company grows.
Where is the tip of your pie? It is in your current niche market—that is, the smallest section of the market that focuses on your ideal clients that you can dominate with your current resources.
To find new markets, you must look for closely related niche markets that similar customer characteristics as your current niche market.
Our chart looks something like this.
Finding where your new customers are is only one part of X Marks the Spot. The other is having what they need when they see you coming.
For that you have to give new customers what they want, the way the want it.
We’ve found today’s B2B customer wants four things from you.
- Simplicity. When customer begins to look for a new product or service to solve a problem they are immediately immersed in too much information. The result is overwhelm, confusion and paralysis about even taking a small step toward a solution. Counter that by making buying simple and risk free.
- Ease of use. Don’t just make it simple to buy from you, make it easier to keep buying and using your products and services.
- Clear Direction. Your new customer may feel like they are traveling in a small boat in choppy seas. They are looking for the way out, like the light house that promises safety and security and success when they find it. Help them find you by turning your brand into a beacon of light.
- Collaboration. Today’s customer wants a personalized, customized solution created just for them. You can answer that need by allowing your customers to join you in the building process of the solution you provide to them.
Tools of the Trade
Be prepared for a successful treasure hunt with these marketing and sales approaches that speak directly to your customer’s desires for:
- Simplicity = Menu Pricing. Make it simple for them to buy from you by offering menu pricing. Providing a short list of core services on a one sheet (menu) at a set price lets customers sample what you have before making a long term, more expensive purchase. At Octain we have three items on our menu that gives our clients a chance to work with us before hiring us for a long term CMO engagement. These are our: Discovery Day, Business Builder Blueprint and Marketing Audit.
- Ease of Use = Subscription and Usage Models. Leveraging digital products and subscription services can create new revenue streams with minimal incremental costs. You can follow the model of companies like Tesla and Rivian, which offer subscription-based features for their vehicles, or software companies that provide tiered subscription services. This provides continuous value, fostering loyalty and recurring income.
- Clear Direction = Create a Brand Beacon. Look beyond the logo and create a strategic brand position the encapsulates your brand values, brand promise, personality and voice as well as an execution plan to drive your brand into the market with content and social media thought leadership.
- Collaboration = Develop Alliances Through Co-Creation. Co-creating products and services with customers not only personalizes offerings, it deepens brand loyalty and engagement. Involving customers in the developmental phase and treating their input as valuable advice rather than mere feedback can establish a long-lasting commitment from them.
Journey Waypoints
The final marker in our treasure hunt is the one that brings your customers and clients directly to your door. It is the ability to create a fully digitized customer journey.
More than ever customers want self-service. They want to be fully in charge of their own journey.
By creating a digital journey using resources like SEO, AI, video search, chatbots and apps, you can give your clients the exact experience they are asking for.
Looking for a custom blueprint to find new revenue in 2025? Octain is here to help.