It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea.
And, honestly, that’s a good thing! Let me ask you. Have you ever heard or used any of these phrases?
- Let’s throw it up against the wall and see if it sticks.
- Let’s run it up the flagpole and see who salutes.
- We’re building the plane while flying it.
If you have used them, whether you know it or not you are ensnared in trial-and-error marketing – That is the biggest, most miserable and most costly pain of traditional marketing.
And the cost to your business and your client’s business is staggering. Let’s look at an example.
Marjorie is the marketing director of a software company. Her nickname is the firefighter and boy is she proud of it. She’s proud of the way her team always comes through when the flames are nipping at their heels. That firefighter mindset means she always leaves planning for her team’s big mega conference to the last minute.
And she makes her entire team miserable. In their effort to make it happen they work crazy hours, miss family time and vacations. And every year after the mega conference ends she loses another team member to a competitor.
Marjorie operates crisis mode with trial-and-error marketing. Like most business owners I’ve worked with.
It’s not a pretty picture.
So, if traditional marketing is indeed dead. And we are glad it is. The obvious question is what is going to replace it?
Let’s look at another example.
Akim, director of software services for a Marjorie’s competitor. Akim starts planning for the same conference a year in advance. First he does a de-brief on the last event. Then he leads his team through goal setting and planning to develop a strategy. They use the strategy to create a program workflow for team execution and employ automated tools to replace manual tasks.
Akim engages in smart marketing execution. He employs all the elements of a marketing operating system to run his team smoothly.
Effective operating systems make all the difference.
Think for a second about one of the most effective operating systems in your life: the operating system that runs your smartphone.
It wasn’t all that long ago when all our phones could do was one thing – make phone calls. You remember those clunky old rotary phones don’t you? I know some of you do.
What does the smartphone have that an old-fashioned rotary phone never had? An operating system that lets you do 100 things at once and keeps it all running smoothly.
That smartphone is the perfect example of modern marketing, and it only works because it has an operating system.
Our lives are complicated. We need those smartphones to keep everything running smoothly.
And today’s business environment is equally complicated.
To build a client attraction engine today, you need the equivalent of a smartphone.
You need a marketing operating system.
A well-designed marketing operating system has three components:
- A framework or blueprint for developing an effective strategy for growth, customized to each business/marketing need.
- A well-defined process and set of tools for executing and measuring the success of marketing programs.
- A suite of tools to automate marketing activities so you can reduce the time and effort your team spends on routine tasks.
Our marketing operating system is called the Octain Growth System (OGS).
The Octain Growth System is the new force in modern marketing. It is a marketing operating system that boosts efficiency, reduces costs and increases profit margins so you can scale your business.
We are now looking for beta testers for the first release of the Octain Growth System. If you’d be open to becoming a beta tester and certified Octain Growth Architect, click here now.