by Clare | Oct 25, 2023 | Competitive Marketing, Content Marketing, Marketing Strategy
You know your clients need business, marketing and sales strategies. You want to give it to them. But they’re not buying it. They just want you to produce results – quickly!! You can recite the old bromides till you are blue in the face. You know them: Fail to plan,...
by Clare | Sep 13, 2023 | Competitive Marketing, Customer Acquistion, Marketing Strategy
Most everything in my kitchen came from Bed Bath & Beyond. Everyone shopped there. My sister ran into Barbara Streisand shopping at one in LA. A visit to the Bed Bath at the Galleria in Roseville, CA at Christmas was a delight. The store shone with holiday magic....
by Clare | Sep 9, 2023 | Competitive Marketing, Content Marketing, Marketing Strategy
Right People. Right Seats. First popularized by Jim Collins author of Good to Great, the term means that the power in any organization is having the people best suited for the role in the role. And the power of right people, right seats goes well beyond just their...
by Clare | Aug 2, 2023 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
by Clare | Jun 28, 2023 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
by Clare | Mar 31, 2022 | Competitive Marketing, Growth Strategies, Marketing Strategy
It’s been called the Silver Tsunami. That’s the number of Baby Boomers who are ready to sell their businesses and move to the next stage of their lives. According to the North Carolina Employee Ownership Center (NCEOC), baby boomers own half of the privately held...
