by Clare | Jun 28, 2023 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
by Clare | Mar 31, 2022 | Competitive Marketing, Growth Strategies, Marketing Strategy
It’s been called the Silver Tsunami. That’s the number of Baby Boomers who are ready to sell their businesses and move to the next stage of their lives. According to the North Carolina Employee Ownership Center (NCEOC), baby boomers own half of the privately held...
by Clare | Sep 21, 2021 | Competitive Marketing, Growth Strategies, Marketing Strategy
The economic rollercoaster ride continues with no end in sight. Finding the growth your business needs is getting harder. As one colleague recently remarked, “I know there is an iceberg out there. I’m just not sure where it is.” We are all facing headwinds as we try...
by Clare | Oct 23, 2019 | Competitive Marketing, Content Marketing, Marketing Strategy
Lottery marketing, like its gaming counterpart, is easy to identify and can be just as addicting. Put simply, lottery marketing is putting a few dollars and lots of time into every marketing related activity you can think of and hoping, fingers crossed, that one of...
by Clare | Oct 4, 2017 | Competitive Marketing, Marketing Strategy
There’s information gold in knowing what your competitors are doing and how they’re doing it. The trick is finding it and then knowing what to do with it. Most of us know in general who our competitors are and what products and services they offer. But too...
