by Clare | Feb 20, 2025 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
It happens far too often. Business owners, like Ryan Hughes of RJH Plastics, find themselves staring at financial statements, realizing they’ve sunk thousands—if not hundreds of thousands—of dollars into marketing without seeing meaningful results. Between fragmented...
by Clare | Feb 11, 2025 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Strategies, Marketing Strategy
Moving fast is a given for many scaling companies. Yet moving fast without the right operational strategies in place can lead to company, employee and customer chaos. “Success thrives in transparency, alignment, and ongoing adaptation,” says Taja M. Graham, the...
by Clare | Feb 5, 2025 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy, Uncategorized
Selling in the B2B market space? It’s a fact. You need marketing more than sales. Because your most sought-after customers simply don’t want to talk to your sales rep, that’s why. So says The 2024 B2B Buyer Experience Report from 6sense: 80% of Buyers already have a...
by Clare | Jan 15, 2025 | Competitive Marketing, Content Marketing, Marketing Strategy
If expanding your business in 2025 is your goal, here are the three marketing must haves that will help get you there. Growth Plan. A growth plan is not a business plan or marketing plan. It is a strategy and specific set of actionable initiatives, programs and...
by Clare | Sep 12, 2024 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
For too long. And for too many business owners and entrepreneurs. Marketing has been a black box. How does it work? We don’t know. Am I getting my money’s worth? I don’t know. Let’s change that! Today Octain is launching our first The State of the Midmarket Marketing...
by Clare | Jun 6, 2024 | Competitive Marketing, Content Marketing, Customer Acquistion
Revenue and profits flow from two pillars of marketing and sales success: talking to the right people; saying the right things. But what if you believe you are saying the right things, and your prospective clients are still not seeing the value you bring? Or they get...
