It’s November. 2024 just around the corner. That’s goal setting time for many businesses. So here’s the question: Has your annual goal setting exercise begun to look like those New Year’s resolutions? You know the ones where you resolve to exercise three times a week...
You know your clients need business, marketing and sales strategies. You want to give it to them. But they’re not buying it. They just want you to produce results – quickly!! You can recite the old bromides till you are blue in the face. You know them: Fail to plan,...
Right People. Right Seats. First popularized by Jim Collins author of Good to Great, the term means that the power in any organization is having the people best suited for the role in the role. And the power of right people, right seats goes well beyond just their...
It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
Lottery marketing, like its gaming counterpart, is easy to identify and can be just as addicting. Put simply, lottery marketing is putting a few dollars and lots of time into every marketing related activity you can think of and hoping, fingers crossed, that one of...
We all know that content is king but what do you do when your “content king” turns into a little tyrant? What happens to your marketing campaigns when content becomes an end in itself instead of a means to the end of connecting you to your customers? Content becomes a...
