by Clare | Nov 21, 2024 | Growth Plans, Growth Strategies
Revenue is nice! Profits are even better! Finding higher profits means two things: controlling costs and increasing margins. When it comes to marketing costs too often the immediate reaction is to slash marketing to the bone. Doing the bare minimum or even cutting...
by Clare | Nov 14, 2024 | Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
This is a treasure hunt. For business owners. Looking for sources of new revenue to fuel their growth in 2025. Like all good treasure hunts, it begins with a treasure map. https://www.linkedin.com/pulse/hunt-find-new-revenue-2025-clare-price-okyze On our map we have...
by Clare | Oct 11, 2024 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
When you want to grow your business, you need more! More what? More customers, of course! “Get me more leads!” That litany is a common refrain among small and midmarket size companies. But maybe, just maybe, there is a better and easier way to grow. Instead of casting...
by Clare | Sep 18, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy
You are having a great conversation with prospect. Then they ghost you. You put together a great email outreach, but the leads are not coming in OR you get leads but they don’t result in new sales. The Culprit? It just might be mixed messages. Mixed messages are...
by Clare | Sep 12, 2024 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
For too long. And for too many business owners and entrepreneurs. Marketing has been a black box. How does it work? We don’t know. Am I getting my money’s worth? I don’t know. Let’s change that! Today Octain is launching our first The State of the Midmarket Marketing...
by Clare | Aug 23, 2024 | Growth Plans, Growth Strategies
As business owners and entrepreneurs we are builders, do it yourselfers, overcomers, visionary doers. That’s a great thing. But sometimes it gets in our way! It prevents us from developing strong, reliable and long-lasting partners. Today I’m talking about the power...
