by Clare | Jun 19, 2025 | Customer Acquistion, Growth Plans, Growth Strategies
You know your ICP, right? (Ideal Customer Profile, for those not living in B2B buzzword-land). But here’s a hard truth: Most mid-market business owners think they know their ICP…but when we dig in, they’ve only scratched the surface. 🙅♀️ It’s not just about...
by Clare | Jun 4, 2025 | Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Who’s your target customer? Who’s your ideal client? Who and where are they? That’s the million dollar question most business owners and marketers ask. The first and most important question of any lead generation campaign. Know the answer and you have a guaranteed ROI...
by Clare | May 20, 2025 | Growth Plans, Growth Strategies
When business owners think of value, they think of revenue, profits and the other tangible assets of their business, like inventory and real estate. So it might surprise you to learn that those tangible assets only represent 20% of the true worth of the business. The...
by Clare | May 8, 2025 | Growth Plans, Growth Strategies
Growth is a singular word. But all growth is not created equal. It comes in many shapes, sizes and colors. First, there is red growth. Red growth is small. Red growth is like a roller coaster. Up one month, down the next. It’s gut wrenching for the team, for the...
by Clare | Apr 16, 2025 | Growth Plans, Growth Strategies
Revenue and profits flow from two pillars of marketing and sales success: talking to the right people; saying the right things. But what if you believe you are saying the right things, and your prospective clients are still not seeing the value you bring? Or they get...
by Clare | Feb 20, 2025 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
It happens far too often. Business owners, like Ryan Hughes of RJH Plastics, find themselves staring at financial statements, realizing they’ve sunk thousands—if not hundreds of thousands—of dollars into marketing without seeing meaningful results. Between fragmented...
