by Clare | Feb 7, 2024 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
We know we shouldn’t. We know it’s a waste time. As fractional execs we even know how counterproductive it is. But we do it anyway. Because we are excited about what we have to offer! Because we don’t want to leave anything out! What I’m talking about is throwing your...
by Clare | Jan 18, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy, Remote Leadership
Are #webinars on your to do list for marketing lead generation in 2024? If so, listen up. Webinars can be a great #lead generation and #relationship building tool. They can also be a huge waste of time. Who loves opening up their Zoom room and seeing one or two people...
by Clare | Dec 14, 2023 | Growth Plans, Growth Strategies
Tis the Season of Giving. There’s no better time to send gifts to your clients, referral partners, colleagues and yes even prospects. This is not the time for the humdrum ‘coffee card’ gifts of Christmas Past. It’s a time to celebrate Christmas Present with gifts that...
by Clare | Nov 1, 2023 | Competitive Marketing, Content Marketing, Growth Plans, Growth Strategies, Marketing Strategy
It’s November. 2024 just around the corner. That’s goal setting time for many businesses. So here’s the question: Has your annual goal setting exercise begun to look like those New Year’s resolutions? You know the ones where you resolve to exercise three times a week...
by Clare | Oct 5, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Its October. My neighborhood is turning spooky. Next door we have a giant spider, webs and floating ghosts. On my daily walk I encounter giant 12-feet skeletons, the married dead, Beetle Juice and yards and yards of pumpkins. It’s equally scary to encounter another...
by Clare | Aug 23, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Your business is moving full speed ahead and there aren’t enough hours in the day to meet all your customer, product and sales obligations. You’re slammed, so of course your business or practice is growing! How could it not be? We are serving customers, moving...
