by Clare | Oct 5, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Its October. My neighborhood is turning spooky. Next door we have a giant spider, webs and floating ghosts. On my daily walk I encounter giant 12-feet skeletons, the married dead, Beetle Juice and yards and yards of pumpkins. It’s equally scary to encounter another...
by Clare | Sep 13, 2023 | Competitive Marketing, Customer Acquistion, Marketing Strategy
Most everything in my kitchen came from Bed Bath & Beyond. Everyone shopped there. My sister ran into Barbara Streisand shopping at one in LA. A visit to the Bed Bath at the Galleria in Roseville, CA at Christmas was a delight. The store shone with holiday magic....
by Clare | Sep 9, 2023 | Competitive Marketing, Content Marketing, Marketing Strategy
Right People. Right Seats. First popularized by Jim Collins author of Good to Great, the term means that the power in any organization is having the people best suited for the role in the role. And the power of right people, right seats goes well beyond just their...
by Clare | Aug 23, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Your business is moving full speed ahead and there aren’t enough hours in the day to meet all your customer, product and sales obligations. You’re slammed, so of course your business or practice is growing! How could it not be? We are serving customers, moving...
by Clare | Aug 9, 2023 | Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
As a young reporter fresh out of school I learned two fundamentals about the news business. The first was: If It Bleeds, It Leads. The second was: Never Bury the Lead. Remember old movies? The movie credits would roll for five maybe ten minutes at the beginning of...
by Clare | Aug 2, 2023 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
