by Clare | Aug 2, 2023 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
by Clare | Jul 17, 2023 | Growth Plans, Growth Strategies, Marketing Strategy, Technology Growth
It’s mid-July. Half the year is gone and it’s not coming back. Where did the time go? Where did you focus your business energies? Did you hit your sales and revenue goals? Do you have more happier and referral-ready customers today than you did in January? Half of...
by Clare | Jun 28, 2023 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
by Clare | Jun 7, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Is your company growing or scaling? What’s the difference and why should you care? We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing...
by Clare | Apr 19, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
My client was a top producing real estate agent in the hot Sacramento market. She had a team of six agents. A lot of mouths to feed! “Leads!” she said. “I need more leads!! I need them now.” “I understand,” I said. “We’ll get those leads. Starting from where you are...
by Clare | Apr 4, 2023 | Growth Plans, Growth Strategies, Marketing Strategy, Product Development
Rollercoaster rides are fun. Exhilarating! Hands in the air. Screaming at the top of your lungs as you ride the highs and lows, twists and turns. ‘’Oh, yes, rollercoaster rides are fun – when you are a kid! As a business or agency owner. Not so much....
