by Clare | Jun 28, 2023 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
by Clare | Jun 7, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Is your company growing or scaling? What’s the difference and why should you care? We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing...
by Clare | Apr 19, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
My client was a top producing real estate agent in the hot Sacramento market. She had a team of six agents. A lot of mouths to feed! “Leads!” she said. “I need more leads!! I need them now.” “I understand,” I said. “We’ll get those leads. Starting from where you are...
by Clare | Apr 4, 2023 | Growth Plans, Growth Strategies, Marketing Strategy, Product Development
Rollercoaster rides are fun. Exhilarating! Hands in the air. Screaming at the top of your lungs as you ride the highs and lows, twists and turns. ‘’Oh, yes, rollercoaster rides are fun – when you are a kid! As a business or agency owner. Not so much....
by Clare | Mar 8, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Who’s your #targetcustomer? Who’s your #idealclient? Who and where are they? That’s the million dollar question most business owners and marketers ask. The first and most important question of any #leadgeneration campaign. Know the answer and you have a guaranteed ROI...
by Clare | Dec 15, 2022 | Growth Plans, Growth Strategies, Marketing Strategy
2023 is shaping up to be yet another challenging year for business owners who are already battling inflation, stock market volatility, supply chain disruptions, and access to capital. The threat of recession hangs over every business decision. Are we having fun yet?...
