OGS Blog
The Fatal Flaw of Lead Gen Programs
My client was a top producing real estate agent in the hot Sacramento market. She had a team of six agents. A lot of mouths to feed! “Leads!” she said. “I need more leads!! I need them now.” “I understand,” I said. “We’ll get those leads. Starting from where you are...
Get Off the Revenue Rollercoaster
Rollercoaster rides are fun. Exhilarating! Hands in the air. Screaming at the top of your lungs as you ride the highs and lows, twists and turns. ‘’Oh, yes, rollercoaster rides are fun – when you are a kid! As a business or agency owner. Not so much....
Why You Shouldn’t Care Who Your Customer Is
Who’s your #targetcustomer? Who’s your #idealclient? Who and where are they? That’s the million dollar question most business owners and marketers ask. The first and most important question of any #leadgeneration campaign. Know the answer and you have a guaranteed ROI...
Finding Growth in 2023
It’s getting harder to grow. Recession fears have customer’s pulling back from investments in new products and services. But for businesses that want to stay in business, growing is not an option. It is a necessity. So, given today’s challenges, how do you find growth...
How Do You Plan for the Unplannable?
2023 is shaping up to be yet another challenging year for business owners who are already battling inflation, stock market volatility, supply chain disruptions, and access to capital. The threat of recession hangs over every business decision. Are we having fun yet?...
How to Recession Proof your Lead Generation
Rampant inflation. Market Volatility. Recession looming? Even the thought of a recession will cause company CEOs, even those in high growth companies, to start reducing expenses. Cost cutting invariably means purchasing fewer product and services. But that doesn’t...
Are You Ready to Sell to the Next Generation?
It’s been called the Silver Tsunami. That’s the number of Baby Boomers who are ready to sell their businesses and move to the next stage of their lives. According to the North Carolina Employee Ownership Center (NCEOC), baby boomers own half of the privately held...
Boost Customer Engagement: Show Them Some LOVE!
Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. In my family we have a new addition to shower our love on. My great niece Audrey. So, what about your customers? What is the best way...
How to Avoid the Three Biggest Marketing Traps of 2022
We are 33 days into the new year. As business builders with the year opening up before us, there is no better time to seek and find new areas for growth. What can stop us? Getting stuck in the same old routines. Staying in our comfortable lane. And most of all these...
5 Ways to Reduce Costs and Improve Performance Today
The economic rollercoaster ride continues with no end in sight. Finding the growth your business needs is getting harder. As one colleague recently remarked, “I know there is an iceberg out there. I’m just not sure where it is.” We are all facing headwinds as we try...
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