OGS Blog
Why You Shouldn’t Care Who Your Customer Is
Who’s your target customer? Who’s your ideal client? Who and where are they? That’s the million dollar question most business owners and marketers ask. The first and most important question of any lead generation campaign. Know the answer and you have a guaranteed ROI...
How to Tap Into 80% of Your Business Value
When business owners think of value, they think of revenue, profits and the other tangible assets of their business, like inventory and real estate. So it might surprise you to learn that those tangible assets only represent 20% of the true worth of the business. The...
The One Move Top Advisors Use to Boost Business Value—But Nobody Talks About
Ever had a client’s exit plan stall—not because of operations or finance, but because their marketing foundation just wasn’t ready? If you’re an EOS or CEPA-certified advisor, you know that value acceleration is more than EBITDA. It’s about confidence, reputation,...
Exploding the Growth Myth
Growth is a singular word. But all growth is not created equal. It comes in many shapes, sizes and colors. First, there is red growth. Red growth is small. Red growth is like a roller coaster. Up one month, down the next. It's gut wrenching for the team, for the...
Are They Really Hearing What You’re Saying?
Revenue and profits flow from two pillars of marketing and sales success: talking to the right people; saying the right things. But what if you believe you are saying the right things, and your prospective clients are still not seeing the value you bring? Or they get...
Reality Hits Hard! A Tale from the Exit Planning Front Lines
Nobody likes bad news! Especially when they have built a successful business and are ready to reap their well-earned rewards. Take the case of Sarah. Sarah had built her company from scratch, turning it into a $10 million-a-year powerhouse. On paper, Sarah’s success...
Growing or Scaling? Where’s the Real Value?
We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing revenues. Scaling a business involves achieving exponential growth without proportionately...
Are You Ready to Sell to the Next Generation?
It’s been called the Silver Tsunami. That’s the wave of Baby Boomers who are ready to sell their businesses and move to the next stage of their lives. Close behind them is Gen X. Did you know: “73% of the privately held companies in the US will transition in the next...
How to Stop the Bleeding and Build a Winning Marketing Strategy
It happens far too often. Business owners, like Ryan Hughes of RJH Plastics, find themselves staring at financial statements, realizing they’ve sunk thousands—if not hundreds of thousands—of dollars into marketing without seeing meaningful results. Between fragmented...
How Winning Companies Are Scaling Fast in 2025
Moving fast is a given for many scaling companies. Yet moving fast without the right operational strategies in place can lead to company, employee and customer chaos. “Success thrives in transparency, alignment, and ongoing adaptation,” says Taja M. Graham, the...
Book a Discovery Call
You are a business builder with appetite for more. You know smart marketing is the key to growth and business expansion, but you’ve hit a wall.
Your marketing team and resources are maxed out. Marketing program results are a mixed bag. You know where you need to go. You just need more help to get there.
Let’s change that with OGS!