OGS Blog
It’s Gone and It’s Not Coming Back
It’s mid-July. Half the year is gone and it’s not coming back. Where did the time go? Where did you focus your business energies? Did you hit your sales and revenue goals? Do you have more happier and referral-ready customers today than you did in January? Half of...
Leads? What Leads? Are You Kidding Me?
Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
Growing or Scaling? Where is your company headed?
Is your company growing or scaling? What's the difference and why should you care? We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing revenues....
These Three Beasts Are Killing Your Growth
Figuring out what to do to market your products and services is one challenge. The other is finding the right marketing partners. You want a team with knowledge, experience, market savvy and creativity. You want someone who knows how to cut through the noise and lead...
Looking to Scale to the Next Level? Know Your Numbers!
We just finished Tax Day 2023. Everyone with a P&L had to take a hard look at their numbers. As business owners we know how important those financial indicators are for the health of our business. But what about your #marketing activities? How well are you...
The Fatal Flaw of Lead Gen Programs
My client was a top producing real estate agent in the hot Sacramento market. She had a team of six agents. A lot of mouths to feed! “Leads!” she said. “I need more leads!! I need them now.” “I understand,” I said. “We’ll get those leads. Starting from where you are...
Get Off the Revenue Rollercoaster
Rollercoaster rides are fun. Exhilarating! Hands in the air. Screaming at the top of your lungs as you ride the highs and lows, twists and turns. ‘’Oh, yes, rollercoaster rides are fun – when you are a kid! As a business or agency owner. Not so much....
Why You Shouldn’t Care Who Your Customer Is
Who’s your #targetcustomer? Who’s your #idealclient? Who and where are they? That’s the million dollar question most business owners and marketers ask. The first and most important question of any #leadgeneration campaign. Know the answer and you have a guaranteed ROI...
Finding Growth in 2023
It’s getting harder to grow. Recession fears have customer’s pulling back from investments in new products and services. But for businesses that want to stay in business, growing is not an option. It is a necessity. So, given today’s challenges, how do you find growth...
How Do You Plan for the Unplannable?
2023 is shaping up to be yet another challenging year for business owners who are already battling inflation, stock market volatility, supply chain disruptions, and access to capital. The threat of recession hangs over every business decision. Are we having fun yet?...
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You are a business builder with appetite for more. You know smart marketing is the key to growth and business expansion, but you’ve hit a wall.
Your marketing team and resources are maxed out. Marketing program results are a mixed bag. You know where you need to go. You just need more help to get there.
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