by Clare | Mar 20, 2024 | Competitive Marketing, Content Marketing, Marketing Strategy
Marketing doesn’t work. We’ve tried everything and its still not working! All I want are a few great leads! Do these laments sound familiar? I’ll bet they do! I’ve heard them from every client I’ve ever worked with. I’ve said them myself. Here are four key reasons...
by Clare | Feb 21, 2024 | Competitive Marketing, Content Marketing, Marketing Strategy
Affiliate Marketing! Use the phrase affiliate marketing around professional service providers, consultants and trusted advisors and more often than not you’ll get a reaction that ranges anywhere from a shrug to a snarl. That’s because some people tend to put it the...
by Clare | Feb 14, 2024 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. So, what about your customers? What is the best way to show them some love this February (and beyond)? To show customers and clients how...
by Clare | Feb 7, 2024 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
We know we shouldn’t. We know it’s a waste time. As fractional execs we even know how counterproductive it is. But we do it anyway. Because we are excited about what we have to offer! Because we don’t want to leave anything out! What I’m talking about is throwing your...
by Clare | Jan 24, 2024 | Competitive Marketing, Marketing Strategy
Your marketing temperature that is. And the best way to do that is with a marketing audit. If the idea of doing an audit for your business or your clients’ gives you a migraine I get it! Especially as we are staring down tax season. Then again. You do get a health...
by Clare | Nov 1, 2023 | Competitive Marketing, Content Marketing, Growth Plans, Growth Strategies, Marketing Strategy
It’s November. 2024 just around the corner. That’s goal setting time for many businesses. So here’s the question: Has your annual goal setting exercise begun to look like those New Year’s resolutions? You know the ones where you resolve to exercise three times a week...
