by Clare | Sep 9, 2023 | Competitive Marketing, Content Marketing, Marketing Strategy
Right People. Right Seats. First popularized by Jim Collins author of Good to Great, the term means that the power in any organization is having the people best suited for the role in the role. And the power of right people, right seats goes well beyond just their...
by Clare | Aug 2, 2023 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
by Clare | Oct 23, 2019 | Competitive Marketing, Content Marketing, Marketing Strategy
Lottery marketing, like its gaming counterpart, is easy to identify and can be just as addicting. Put simply, lottery marketing is putting a few dollars and lots of time into every marketing related activity you can think of and hoping, fingers crossed, that one of...
by Clare | Oct 6, 2015 | Content Marketing, Marketing Strategy
We all know that content is king but what do you do when your “content king” turns into a little tyrant? What happens to your marketing campaigns when content becomes an end in itself instead of a means to the end of connecting you to your customers? Content becomes a...
