It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
Rampant inflation. Market Volatility. Recession looming? Even the thought of a recession will cause company CEOs, even those in high growth companies, to start reducing expenses. Cost cutting invariably means purchasing fewer product and services. But that doesn’t...
Product and service innovation is a key accelerator of business growth at any stage of business from startup to maturity. Although we most often associate product innovation with startup companies, and the tech industry in particular, continuous innovation should be...
Losing customers, especially a big customer, is the nightmare of every business owner. Customers leave for a variety of reasons. Sometimes despite your best efforts. And the number one reason is: something has changed. But what? In today’s economic environment,...