by Clare | May 1, 2024 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Struggling with finding and signing the right fit clients you really want to work with? I’m betting your website has something to do with it. I’m betting your website is actually turning those high value clients away. Yep! But before I dig into the details let me...
by Clare | Apr 10, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy, Uncategorized
Small business owners are a unique breed. They are the ones that through blood, sweat and tears have taken a business dream and made it a reality. They’ve accomplished their vision because they are Do it Yourselfers, firefighters, results driven, time and budget...
by Clare | Jan 18, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy, Remote Leadership
Are #webinars on your to do list for marketing lead generation in 2024? If so, listen up. Webinars can be a great #lead generation and #relationship building tool. They can also be a huge waste of time. Who loves opening up their Zoom room and seeing one or two people...
by Clare | Nov 15, 2023 | Customer Acquistion
Client/prospect discovery calls are a must have business practice for consultants, agency owners, and professional service vendors. They’re crucial for building relationships and sealing deals. But guess what? Dangers are hiding in the background that can derail...
by Clare | Sep 13, 2023 | Competitive Marketing, Customer Acquistion, Marketing Strategy
Most everything in my kitchen came from Bed Bath & Beyond. Everyone shopped there. My sister ran into Barbara Streisand shopping at one in LA. A visit to the Bed Bath at the Galleria in Roseville, CA at Christmas was a delight. The store shone with holiday magic....
by Clare | Aug 9, 2023 | Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
As a young reporter fresh out of school I learned two fundamentals about the news business. The first was: If It Bleeds, It Leads. The second was: Never Bury the Lead. Remember old movies? The movie credits would roll for five maybe ten minutes at the beginning of...
