by Clare | Jun 28, 2023 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
by Clare | Jun 7, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Is your company growing or scaling? What’s the difference and why should you care? We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing...
by Clare | May 17, 2023 | Growth Plans, Growth Strategies
Figuring out what to do to market your products and services is one challenge. The other is finding the right marketing partners. You want a team with knowledge, experience, market savvy and creativity. You want someone who knows how to cut through the noise and lead...
by Clare | May 4, 2023 | Growth Plans, Growth Strategies
We just finished Tax Day 2023. Everyone with a P&L had to take a hard look at their numbers. As business owners we know how important those financial indicators are for the health of our business. But what about your #marketing activities? How well are you...
by Clare | Apr 19, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
My client was a top producing real estate agent in the hot Sacramento market. She had a team of six agents. A lot of mouths to feed! “Leads!” she said. “I need more leads!! I need them now.” “I understand,” I said. “We’ll get those leads. Starting from where you are...
by Clare | Apr 4, 2023 | Growth Plans, Growth Strategies, Marketing Strategy, Product Development
Rollercoaster rides are fun. Exhilarating! Hands in the air. Screaming at the top of your lungs as you ride the highs and lows, twists and turns. ‘’Oh, yes, rollercoaster rides are fun – when you are a kid! As a business or agency owner. Not so much....
