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How to Avoid the Three Biggest  Marketing Traps of 2022

How to Avoid the Three Biggest Marketing Traps of 2022

by Clare | Feb 2, 2022 | Growth Strategies, Marketing Strategy

We are 33 days into the new year. As business builders with the year opening up before us, there is no better time to seek and find new areas for growth. What can stop us? Getting stuck in the same old routines. Staying in our comfortable lane. And most of all these...
5 Ways to Reduce Costs and Improve Performance Today

5 Ways to Reduce Costs and Improve Performance Today

by Clare | Sep 21, 2021 | Competitive Marketing, Growth Strategies, Marketing Strategy

The economic rollercoaster ride continues with no end in sight. Finding the growth your business needs is getting harder. As one colleague recently remarked, “I know there is an iceberg out there. I’m just not sure where it is.” We are all facing headwinds as we try...
The Biggest Lead Gen Mistake I Ever Made

The Biggest Lead Gen Mistake I Ever Made

by Clare | Jun 17, 2021 | Growth Strategies, Marketing Strategy, Uncategorized

It’s costly. It’s common. It gets all of us at one time or another as we build and scale our businesses. This mistake was the biggest and most costly mistake I’ve made in building Octain. Ultimately, it led to the development of the Octain Growth System so I could...
Three Growth Strategies for Reopening

Three Growth Strategies for Reopening

by Clare | May 4, 2021 | Growth Plans, Growth Strategies, Marketing Strategy

We are reopening. Getting out and around. Exploring the world again. It feels great! How about bringing that same energy and joy to your customers? It’s a great way to recharge your company growth too. Here are three ways to make reopening special for your customers:...
How to Engage in Blue Sky Thinking When It’s Raining

How to Engage in Blue Sky Thinking When It’s Raining

by Clare | Nov 19, 2020 | Growth Plans, Growth Strategies, Marketing Strategy

How do we plan in a time of complete turmoil and uncertainty? That’s the question most of us are asking in this year of unprecedented change. One thing we know won’t work is pulling out last year’s plan and updating it. So, what will? For my team, the secret...
Where do you fit in today’s Remote Economy?

Where do you fit in today’s Remote Economy?

by Clare | Sep 16, 2020 | Growth Strategies, Remote Economy, Remote Leadership

The remote economy, which opened for business full throttle in March, shows no signs of slowing down. Many companies have made remote workers their permanent work force into the foreseeable future. Others are trying the hybrid office-WFH approach. The move to remote...
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