by Clare | Jan 24, 2024 | Competitive Marketing, Marketing Strategy
Your marketing temperature that is. And the best way to do that is with a marketing audit. If the idea of doing an audit for your business or your clients’ gives you a migraine I get it! Especially as we are staring down tax season. Then again. You do get a health...
by Clare | Jan 18, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy, Remote Leadership
Are #webinars on your to do list for marketing lead generation in 2024? If so, listen up. Webinars can be a great #lead generation and #relationship building tool. They can also be a huge waste of time. Who loves opening up their Zoom room and seeing one or two people...
by Clare | Jan 4, 2024 | Content Marketing, Marketing Strategy
Even — or maybe especially — in this new world of Generative AI. Content is Still King. But what do you do when your “content king” turns into a little tyrant? The content tyrant has become an even more ferocious overload with the rise of Generative IA...
by Clare | Nov 1, 2023 | Competitive Marketing, Content Marketing, Growth Plans, Growth Strategies, Marketing Strategy
It’s November. 2024 just around the corner. That’s goal setting time for many businesses. So here’s the question: Has your annual goal setting exercise begun to look like those New Year’s resolutions? You know the ones where you resolve to exercise three times a week...
by Clare | Oct 25, 2023 | Competitive Marketing, Content Marketing, Marketing Strategy
You know your clients need business, marketing and sales strategies. You want to give it to them. But they’re not buying it. They just want you to produce results – quickly!! You can recite the old bromides till you are blue in the face. You know them: Fail to plan,...
by Clare | Oct 5, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Its October. My neighborhood is turning spooky. Next door we have a giant spider, webs and floating ghosts. On my daily walk I encounter giant 12-feet skeletons, the married dead, Beetle Juice and yards and yards of pumpkins. It’s equally scary to encounter another...
