by Clare | Feb 14, 2024 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. So, what about your customers? What is the best way to show them some love this February (and beyond)? To show customers and clients how...
by Clare | Feb 7, 2024 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
We know we shouldn’t. We know it’s a waste time. As fractional execs we even know how counterproductive it is. But we do it anyway. Because we are excited about what we have to offer! Because we don’t want to leave anything out! What I’m talking about is throwing your...
by Clare | Jan 24, 2024 | Competitive Marketing, Marketing Strategy
Your marketing temperature that is. And the best way to do that is with a marketing audit. If the idea of doing an audit for your business or your clients’ gives you a migraine I get it! Especially as we are staring down tax season. Then again. You do get a health...
by Clare | Jan 18, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy, Remote Leadership
Are #webinars on your to do list for marketing lead generation in 2024? If so, listen up. Webinars can be a great #lead generation and #relationship building tool. They can also be a huge waste of time. Who loves opening up their Zoom room and seeing one or two people...
by Clare | Jan 4, 2024 | Content Marketing, Marketing Strategy
Even — or maybe especially — in this new world of Generative AI. Content is Still King. But what do you do when your “content king” turns into a little tyrant? The content tyrant has become an even more ferocious overload with the rise of Generative IA...
by Clare | Nov 1, 2023 | Competitive Marketing, Content Marketing, Growth Plans, Growth Strategies, Marketing Strategy
It’s November. 2024 just around the corner. That’s goal setting time for many businesses. So here’s the question: Has your annual goal setting exercise begun to look like those New Year’s resolutions? You know the ones where you resolve to exercise three times a week...
