by Clare | Feb 14, 2022 | Growth Strategies, Marketing Strategy
Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. In my family we have a new addition to shower our love on. My great niece Audrey. So, what about your customers? What is the best way...
by Clare | Feb 2, 2022 | Growth Strategies, Marketing Strategy
We are 33 days into the new year. As business builders with the year opening up before us, there is no better time to seek and find new areas for growth. What can stop us? Getting stuck in the same old routines. Staying in our comfortable lane. And most of all these...
by Clare | Sep 21, 2021 | Competitive Marketing, Growth Strategies, Marketing Strategy
The economic rollercoaster ride continues with no end in sight. Finding the growth your business needs is getting harder. As one colleague recently remarked, “I know there is an iceberg out there. I’m just not sure where it is.” We are all facing headwinds as we try...
by Clare | Jun 17, 2021 | Growth Strategies, Marketing Strategy, Uncategorized
It’s costly. It’s common. It gets all of us at one time or another as we build and scale our businesses. This mistake was the biggest and most costly mistake I’ve made in building Octain. Ultimately, it led to the development of the Octain Growth System so I could...
by Clare | May 4, 2021 | Growth Plans, Growth Strategies, Marketing Strategy
We are reopening. Getting out and around. Exploring the world again. It feels great! How about bringing that same energy and joy to your customers? It’s a great way to recharge your company growth too. Here are three ways to make reopening special for your customers:...
by Clare | Nov 19, 2020 | Growth Plans, Growth Strategies, Marketing Strategy
How do we plan in a time of complete turmoil and uncertainty? That’s the question most of us are asking in this year of unprecedented change. One thing we know won’t work is pulling out last year’s plan and updating it. So, what will? For my team, the secret...
