by Clare | Aug 2, 2023 | Competitive Marketing, Content Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
It’s official. Traditional marketing is dead. The pandemic sent traditional marketing into a death spiral. Now AI has really put the nail in the coffin. What will replace traditional marketing that meets the demands of today’s AI-driven marketplace? We have an idea....
by Clare | Jul 17, 2023 | Growth Plans, Growth Strategies, Marketing Strategy, Technology Growth
It’s mid-July. Half the year is gone and it’s not coming back. Where did the time go? Where did you focus your business energies? Did you hit your sales and revenue goals? Do you have more happier and referral-ready customers today than you did in January? Half of...
by Clare | Jun 28, 2023 | Competitive Marketing, Customer Acquistion, Growth Plans, Growth Strategies, Marketing Strategy
Hear that? It’s the sound of your marketing and sales teams battling it out over the quality of the leads they are getting and giving. In most business organizations sales and marketing get along like jealous siblings. They’re either not speaking to one another or are...
by Clare | Jun 7, 2023 | Growth Plans, Growth Strategies, Marketing Strategy
Is your company growing or scaling? What’s the difference and why should you care? We talk about business growth. We talk about scaling a company. Often interchangeably. Same thing? Nope. Growing a business comes from a single-minded pursuit of increasing...
by Clare | May 17, 2023 | Growth Plans, Growth Strategies
Figuring out what to do to market your products and services is one challenge. The other is finding the right marketing partners. You want a team with knowledge, experience, market savvy and creativity. You want someone who knows how to cut through the noise and lead...
by Clare | May 4, 2023 | Growth Plans, Growth Strategies
We just finished Tax Day 2023. Everyone with a P&L had to take a hard look at their numbers. As business owners we know how important those financial indicators are for the health of our business. But what about your #marketing activities? How well are you...
