by Clare | Apr 3, 2024 | Growth Plans, Growth Strategies, Marketing Strategy
Small business owners are the best! They are my favorite clients! I love the drive, passion and focus they have on their businesses. I admire the work they do to support their families, customers, employees and their communities. I’m inspired with the difference they...
by Clare | Mar 6, 2024 | Growth Plans, Growth Strategies, Marketing Strategy, Technology Growth, Uncategorized
Some color within the lines. Some think outside the box. Some don’t see lines or boxes at all. Those are the industry disruptors. Think Uber. Before Uber, the taxi industry was highly regulated and there were limited choices for consumers. Uber completely changed the...
by Clare | Feb 14, 2024 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. So, what about your customers? What is the best way to show them some love this February (and beyond)? To show customers and clients how...
by Clare | Feb 7, 2024 | Competitive Marketing, Content Marketing, Growth Strategies, Marketing Strategy
We know we shouldn’t. We know it’s a waste time. As fractional execs we even know how counterproductive it is. But we do it anyway. Because we are excited about what we have to offer! Because we don’t want to leave anything out! What I’m talking about is throwing your...
by Clare | Jan 18, 2024 | Customer Acquistion, Growth Strategies, Marketing Strategy, Remote Leadership
Are #webinars on your to do list for marketing lead generation in 2024? If so, listen up. Webinars can be a great #lead generation and #relationship building tool. They can also be a huge waste of time. Who loves opening up their Zoom room and seeing one or two people...
by Clare | Dec 14, 2023 | Growth Plans, Growth Strategies
Tis the Season of Giving. There’s no better time to send gifts to your clients, referral partners, colleagues and yes even prospects. This is not the time for the humdrum ‘coffee card’ gifts of Christmas Past. It’s a time to celebrate Christmas Present with gifts that...
