OGS Blog
Boost Customer Engagement: Show Them Some LOVE!
Valentine’s Day is here. I hope that you are planning to share the day with someone special: a spouse, partner, grandparent, child. So, what about your customers? What is the best way to show them some love this February (and beyond)? To show customers and clients how...
Dump the Laundry List
We know we shouldn’t. We know it’s a waste time. As fractional execs we even know how counterproductive it is. But we do it anyway. Because we are excited about what we have to offer! Because we don’t want to leave anything out! What I’m talking about is throwing your...
It’s Time to Take Your Temperature
Your marketing temperature that is. And the best way to do that is with a marketing audit. If the idea of doing an audit for your business or your clients’ gives you a migraine I get it! Especially as we are staring down tax season. Then again. You do get a health...
Your Guide to Webinar Do’s and Don’ts for 2024
Are #webinars on your to do list for marketing lead generation in 2024? If so, listen up. Webinars can be a great #lead generation and #relationship building tool. They can also be a huge waste of time. Who loves opening up their Zoom room and seeing one or two people...
Is Your Content a Little Tyrant?
Even -- or maybe especially -- in this new world of Generative AI. Content is Still King. But what do you do when your “content king” turns into a little tyrant? The content tyrant has become an even more ferocious overload with the rise of Generative IA because it is...
The Three Magical Gifts of the Season
Tis the Season of Giving. There’s no better time to send gifts to your clients, referral partners, colleagues and yes even prospects. This is not the time for the humdrum ‘coffee card’ gifts of Christmas Past. It’s a time to celebrate Christmas Present with gifts that...
The Hidden Dangers of Client Discovery Calls
Client/prospect discovery calls are a must have business practice for consultants, agency owners, and professional service vendors. They're crucial for building relationships and sealing deals. But guess what? Dangers are hiding in the background that can derail your...
Goal Setting is Futile, Unless . . .
It’s November. 2024 just around the corner. That’s goal setting time for many businesses. So here’s the question: Has your annual goal setting exercise begun to look like those New Year’s resolutions? You know the ones where you resolve to exercise three times a week...
How to Market and Sell Strategic Services
You know your clients need business, marketing and sales strategies. You want to give it to them. But they’re not buying it. They just want you to produce results – quickly!! You can recite the old bromides till you are blue in the face. You know them: Fail to plan,...
Overcoming the Evil Spirits of Strategic Planning
Its October. My neighborhood is turning spooky. Next door we have a giant spider, webs and floating ghosts. On my daily walk I encounter giant 12-feet skeletons, the married dead, Beetle Juice and yards and yards of pumpkins. It’s equally scary to encounter another...
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